Comments on: A Small Yet Significant Switch http://bokardo.com/archives/a-small-yet-significant-switch/ A Blog about Social Web Design Fri, 19 Feb 2010 06:52:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Dan Saffer http://bokardo.com/archives/a-small-yet-significant-switch/comment-page-1/#comment-4601 Dan Saffer Sun, 05 Mar 2006 22:31:01 +0000 http://bokardo.com/?p=370#comment-4601 It is much easier to make a news aggregator than to cover the news itself. CNN (and others like it) isn't only a brand; they are also the resources required to support that brand promise. CNN, The New York Times, the BBC, etc. have much higher brand promise to uphold (to deliver honest, accurate news in a timely manner) than does an aggregator like Tailrank. Aggregators may have an advantage in showing breadth of content, but when a disaster strikes and you need depth or instant coverage, will you turn to an aggregator or to CNN? My guess is CNN, and not because they have a monopoly on the news, but because they fulfilling the promise of their brand. It is much easier to make a news aggregator than to cover the news itself. CNN (and others like it) isn’t only a brand; they are also the resources required to support that brand promise. CNN, The New York Times, the BBC, etc. have much higher brand promise to uphold (to deliver honest, accurate news in a timely manner) than does an aggregator like Tailrank. Aggregators may have an advantage in showing breadth of content, but when a disaster strikes and you need depth or instant coverage, will you turn to an aggregator or to CNN? My guess is CNN, and not because they have a monopoly on the news, but because they fulfilling the promise of their brand.

]]> By: Kurt http://bokardo.com/archives/a-small-yet-significant-switch/comment-page-1/#comment-4569 Kurt Sat, 04 Mar 2006 19:04:01 +0000 http://bokardo.com/?p=370#comment-4569 If you're looking for the "most talked about" memes - you're right, aggregators have the advantage over traditional media outlets. But be sure to read Phil Sim's intelligently written piece on why aggregators are really at a *disadvantage* when it comes to "real" reporting. I quote: <blockquote> The fundamental flaw with Google News is that its based primarily on clustering, not ranking. It’s ability to rate a story is limited to analysing how many times a particular story is reported. So it has enough intelligence to pick out the most reported story. Woop-de-doop. That’s equates to almost zero value add because by the time a story makes it to prominence on Google News, it’s already been reported by every man and its dog and subsequently Google News can only ever be a follower. Can you imagine a newspaper editor saying “I’ve got this really great concept. We’re going to concentrate on reporting all the news, that everybody else has already reported!” </blockquote> If you’re looking for the “most talked about” memes – you’re right, aggregators have the advantage over traditional media outlets. But be sure to read Phil Sim’s intelligently written piece on why aggregators are really at a *disadvantage* when it comes to “real” reporting. I quote:

The fundamental flaw with Google News is that its based primarily on clustering, not ranking. It’s ability to rate a story is limited to analysing how many times a particular story is reported. So it has enough intelligence to pick out the most reported story. Woop-de-doop. That’s equates to almost zero value add because by the time a story makes it to prominence on Google News, it’s already been reported by every man and its dog and subsequently Google News can only ever be a follower. Can you imagine a newspaper editor saying “I’ve got this really great concept. We’re going to concentrate on reporting all the news, that everybody else has already reported!”

]]> By: everybuddy.org » The clock is ticking http://bokardo.com/archives/a-small-yet-significant-switch/comment-page-1/#comment-4568 everybuddy.org » The clock is ticking Sat, 04 Mar 2006 18:34:13 +0000 http://bokardo.com/?p=370#comment-4568 [...] I certainly hinted at it earlier, but talk like this really looks bad for the Old Media Doomsday Clock. [...] [...] I certainly hinted at it earlier, but talk like this really looks bad for the Old Media Doomsday Clock. [...]

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