Comments on: The Undesirable Middle http://bokardo.com/archives/apple-the-new-yorker/ Interface Design & UX by Joshua Porter Wed, 28 Sep 2011 20:28:57 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Gregor http://bokardo.com/archives/apple-the-new-yorker/#comment-297040 Gregor Tue, 30 Mar 2010 09:10:16 +0000 http://bokardo.com/?p=1658#comment-297040 True, but there will always be people willing to pay a premium - either because they have the money to always buy the most expensive item or because they want to treat themselves. Buying an H&M top isn't a treat compared to a D&G top (for example). Also, this only holds true when there is lots of competition. Apple can charge a premium because their products are (perceived) to be so much better than the competition. I think the result is that people are generally much more aware and discerning about who they spend their money with. True, but there will always be people willing to pay a premium – either because they have the money to always buy the most expensive item or because they want to treat themselves. Buying an H&M top isn’t a treat compared to a D&G top (for example).

Also, this only holds true when there is lots of competition. Apple can charge a premium because their products are (perceived) to be so much better than the competition.

I think the result is that people are generally much more aware and discerning about who they spend their money with.

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