Comments on: Are Designers also Marketers?

By: Jeff

Jeff — Fri, 07 Nov 2008 13:20:15 +0000

Certainly agree on this topic. The key point of graphic design is that it’s all about communicating a message. In book cover design, for instance, the aim is entirely to design a cover that serves a marketing function.

By: A few of the items I read on 11/06/08 - Chris Webb's Publishing Blog

A few of the items I read on 11/06/08 - Chris Webb's Publishing Blog — Fri, 07 Nov 2008 03:07:13 +0000

[...] Are Designers also Marketers? (tags: marketing design) [...]

By: Recently linked (02-Nov-2008 through 06-Nov-2008)

Recently linked (02-Nov-2008 through 06-Nov-2008) — Thu, 06 Nov 2008 09:03:24 +0000

[...] Are Designers also Marketers? – Joshua Porter: "when designers are tasked with selling their product they make better products. When they are not tasked with selling their product they have less responsibility, and thus aren’t forced into getting feedback on what they’re making. It’s that feedback you get from selling, from your success/failure at marketing, which pushes back positively into the design process." [...]

By: VT1300: Communication Design (Fall 2008) » Blog Archive » Are Designers also Marketers?

Mon, 03 Nov 2008 18:10:34 +0000

[...] An interesting question. What say ye? (via) Posted by J Filed in Uncategorized [...]

By: Anonymous

Anonymous — Fri, 31 Oct 2008 03:29:31 +0000

[...] who doesn’t think like a marketer will never be anything more than a production artist. Read the full discussion. [...]

By: Brian Harrison

Brian Harrison — Wed, 29 Oct 2008 15:23:00 +0000

I think that in the majority of cases there is an abbyss between marketing and usability of a desingn, as they usually require completely different goals to be achieved. The more your desing keeps the marketing goals the less usable it becomes. And vice versa. It is an important skill to create a designe that is appropriate from the marketing point of view, but is practical in use enough not to discourage potential users. In most cases that seems to be a very difficult task.

By: Joseph Hodges

Joseph Hodges — Wed, 29 Oct 2008 12:01:05 +0000

I agree more with the statement that marketing and usefulness typically set completely different goals (although not always self-excluding ones), but I believe that they seem to share certain aspects and are like two sides of the same coin. In fact, I think a really skilled designer is able to grasp both these aspects at the same time and create a appropriate balance. Being a marketer allows to develop your designer skills if only you direct them properly

By: Gary Horsman

Gary Horsman — Tue, 28 Oct 2008 19:00:49 +0000

I’ll have to beg to differ with the majority. I do believe that there is a great deal of overlap between the two disciplines and the more a designer understands marketing, the better a designer he or she is.

Designers, by and large, practice their craft in service to or in collaboration with marketers. The tools of each field are quite distinct and require very specific training and education.

But to interpret these differences as ‘silos’ or a segregation of skills is an overstatement.

I would have much more confidence in a collaborative team of a highly-skilled designer and a marketing guru who work well together and each have deep experience in their respective fields than a solo designer who also does marketing.

As one bogger put it, designers are just designers till they start incorporating numbers, statistics and strategy, a far cry from color, typography, composition and visual communication.

By: Bill (Dr. William J. Ward) a.k.a. DR4WARD

Bill (Dr. William J. Ward) a.k.a. DR4WARD — Mon, 27 Oct 2008 17:59:39 +0000

Archaic academic and corporate silos still amaze me. (See link to post below)

Art & Design students, Advertising & PR Students, and Marketing Students can make it through college and never have a class together.

Design students need to study marketing and marketing students need to study design.

No wonder there are so many corporate silos and 360 Degree Branding / Integrated Marketing Communications is so difficult. Most professionals are trained in silos and take that thinking with them to their jobs.

http://www.dr4ward.com/dr4ward/2008/07/dr4ward-new-bul.html

Keep Digging for Worms!

Bill (Dr. William J. Ward) a.k.a. DR4WARD

By: Lawrence

Lawrence — Sat, 25 Oct 2008 15:56:35 +0000

It is well know thing that the workers must be included into allocation of profits, so everyone can feel it’s responsibility

By: Mark Henderson

Mark Henderson — Thu, 23 Oct 2008 18:37:04 +0000

Designers who think like marketers will go further in their careers – no question. A designer who doesn’t wrap their mind around marketing is simply a production artist.

By: Jason

Jason — Fri, 17 Oct 2008 20:41:30 +0000

If you have a marketer mind you will design better

By: Nat

Nat — Fri, 17 Oct 2008 15:02:19 +0000

Marketing, per definition, is the one role account in the enterprise where “the customer’s hat” is worn. Discussing of whether designers would be marketers, too, is like asking if they should really care about the customers’ needs. Obviously, ther is only one valid reply: You bet!

By: weather » Blog Archive » lifestream for 2008-10-16

weather » Blog Archive » lifestream for 2008-10-16 — Fri, 17 Oct 2008 07:14:15 +0000

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By: Adam Darowski

Adam Darowski — Fri, 17 Oct 2008 01:13:43 +0000

I think thereâ€™s often a difference between designing to sell and designing to use.

Absolutely. I’m designing a product as well as the marketing site around it. Completely different goals for both. The app = design to use. The site = design to sell.