Comments on: Did the Long Tail Beget Social Design? http://bokardo.com/archives/did-the-long-tail-beget-social-design/ Interface Design & UX by Joshua Porter Wed, 28 Sep 2011 20:28:57 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Tiffany http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-283540 Tiffany Fri, 06 Mar 2009 17:31:57 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-283540 @All: It's nice to read this article and all the comments, knowing that Josh started this discussion more than a year ago and the topic is still relevant. More and more organisations have adopted the Amazon approach to customers. Some have tried their own version, but failed. @Edd, in my opinion the crowd isn't stupid and doesn't lack wisdom. Some people are followers, but most people can deceide for them selves very well. Regards, Tiffany @All: It’s nice to read this article and all the comments, knowing that Josh started this discussion more than a year ago and the topic is still relevant. More and more organisations have adopted the Amazon approach to customers. Some have tried their own version, but failed.
@Edd, in my opinion the crowd isn’t stupid and doesn’t lack wisdom. Some people are followers, but most people can deceide for them selves very well.
Regards, Tiffany

]]> By: Lukasz Nowak http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-153478 Lukasz Nowak Wed, 13 Feb 2008 09:34:57 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-153478 crowds? - small group of people can make change (10, 20, max 150) check the book "Tipping Point" crowds? – small group of people can make change (10, 20, max 150) check the book “Tipping Point”

]]> By: shhost http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-153146 shhost Thu, 07 Feb 2008 13:48:38 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-153146 meaningless - ??? meaningless – ???

]]> By: am Design » Baabelin kirjasto » Artikkelikatsaus: Joulukuu 2007 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-153083 am Design » Baabelin kirjasto » Artikkelikatsaus: Joulukuu 2007 Wed, 06 Feb 2008 10:11:33 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-153083 [...] Pitkästä hännästä: Bokardon mukaan Häntä saattoi synnyttää sosiaalisen suunnittelun (Did the Long Tail Beget Social Design?), Copyblogger taas huomauttaa, ettei Häntä välttämättä bloggaamisen sovellu (The Myth of the [...] [...] Pitkästä hännästä: Bokardon mukaan Häntä saattoi synnyttää sosiaalisen suunnittelun (Did the Long Tail Beget Social Design?), Copyblogger taas huomauttaa, ettei Häntä välttämättä bloggaamisen sovellu (The Myth of the [...]

]]> By: Edd http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-152985 Edd Mon, 04 Feb 2008 17:33:28 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-152985 Crowds don’t really have any wisdom - i think the guessing part is something Crowds don’t really have any wisdom – i think the guessing part is something

]]> By: Piter http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-152352 Piter Wed, 23 Jan 2008 15:40:51 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-152352 All content is available at all times, Guerilla marketing - i couldn’t understand some parts of this article, but it sounds interesting… All content is available at all times, Guerilla marketing – i couldn’t understand some parts of this article, but it sounds interesting…

]]> By: robojiannis http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150678 robojiannis Thu, 13 Dec 2007 08:25:25 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150678 There's an interesting book about the subject you're discussing, maybe you've heard of it. <a href="http://www.librarything.com/work/43036" rel="nofollow"> The paradox of choice: why more is less; Barry Schwartz>/a></a> There’s an interesting book about the subject you’re discussing, maybe you’ve heard of it. The paradox of choice: why more is less; Barry Schwartz>/a>

]]> By: Ben Nevile http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150376 Ben Nevile Wed, 05 Dec 2007 06:15:39 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150376 Guerilla marketing will only go so far. Most people only trust recommendations from their friends - people they actually know. Crowds don't really have any wisdom, because wisdom comes from CONTEXT. If my friend Sam recommends a movie, I know I'll probably like it. If my friend Abigail recommends a movie I know I'll probably hate it. Without context a recommendation is close to meaningless. Guerilla marketing will only go so far. Most people only trust recommendations from their friends – people they actually know. Crowds don’t really have any wisdom, because wisdom comes from CONTEXT. If my friend Sam recommends a movie, I know I’ll probably like it. If my friend Abigail recommends a movie I know I’ll probably hate it. Without context a recommendation is close to meaningless.

]]> By: Josh http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150370 Josh Tue, 04 Dec 2007 22:31:10 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150370 Thanks for all the great comments, guys. I think I miscommunicated my intention. I was saying that Netflix, Amazon, and iTunes (albeit iTunes recommendations are shaky at best) is the *only* way forward. I was trying to commend them for their efforts, while all their competitors took years to realize that this was the future. I've amended the post to be more clear. Thanks for all the great comments, guys. I think I miscommunicated my intention. I was saying that Netflix, Amazon, and iTunes (albeit iTunes recommendations are shaky at best) is the *only* way forward. I was trying to commend them for their efforts, while all their competitors took years to realize that this was the future.

I’ve amended the post to be more clear.

]]> By: Britt Raybould http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150369 Britt Raybould Tue, 04 Dec 2007 22:08:20 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150369 <i>Ask other people. Have conversations. Give and get recommendations. Tell someone what your preferences are, and they’ll give you their <strong>best guess</strong>.</i> Josh, I think the guessing part is something we still skip over. Recommendations aren't an absolute science, but that's not always how we treat them, thus the anger at Amazon for recommending HD-DVD when you've only ever bought Blu-Ray. Ultimately, because reviews and recommendations are make by humans, don't we still need to have patience for what pops up on the screen? Ask other people. Have conversations. Give and get recommendations. Tell someone what your preferences are, and they’ll give you their best guess.

Josh, I think the guessing part is something we still skip over. Recommendations aren’t an absolute science, but that’s not always how we treat them, thus the anger at Amazon for recommending HD-DVD when you’ve only ever bought Blu-Ray. Ultimately, because reviews and recommendations are make by humans, don’t we still need to have patience for what pops up on the screen?

]]> By: David Lifson http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150364 David Lifson Tue, 04 Dec 2007 20:05:59 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150364 Maybe it's because I'm an optimist, but I'm always surprised at how many people assume that Amazon recommendations are skewed or tainted by marketers. We show you the best products we can, every time. Examples where we've been "accused" of bias: 1. Showing a book on Judaism to someone who bought a book on Christianity. Not surprisingly, there are many people who, after buying one book on religion, buy other books. And yet, we get accused of "religious propaganda". Same for political books. 2. Showing a Blu-ray DVD to someone who bought an HD-DVD. Unfortunately, we do this by mistake as we're not yet "platform" aware. That said, we most definitely are not "trying to push Blu-ray", or vice versa. Generally, any time we recommend a "controversial" product, some people assume that Amazon is evil or underhanded in some way. At the very least, it's an interesting look at human nature. Maybe it’s because I’m an optimist, but I’m always surprised at how many people assume that Amazon recommendations are skewed or tainted by marketers. We show you the best products we can, every time.

Examples where we’ve been “accused” of bias:
1. Showing a book on Judaism to someone who bought a book on Christianity. Not surprisingly, there are many people who, after buying one book on religion, buy other books. And yet, we get accused of “religious propaganda”. Same for political books.
2. Showing a Blu-ray DVD to someone who bought an HD-DVD. Unfortunately, we do this by mistake as we’re not yet “platform” aware. That said, we most definitely are not “trying to push Blu-ray”, or vice versa.

Generally, any time we recommend a “controversial” product, some people assume that Amazon is evil or underhanded in some way. At the very least, it’s an interesting look at human nature.

]]> By: Nicholas Frota http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150358 Nicholas Frota Tue, 04 Dec 2007 17:15:30 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150358 Hey, I totally agree on that... Social design brings back the small world and limit our choices by the group we belongs. I discuss something related when proposing a redesign for the freshdirect.com website and its awful interface: <a href="http://blog.nonlinear.cc/old/freshdirect-lack-shelves/" rel="nofollow">http://blog.nonlinear.cc/old/freshdirect-lack-shelves/</a> take care, and keep up the good work! Hey, I totally agree on that… Social design brings back the small world and limit our choices by the group we belongs.

I discuss something related when proposing a redesign for the freshdirect.com website and its awful interface: http://blog.nonlinear.cc/old/freshdirect-lack-shelves/

take care, and keep up the good work!

]]> By: Richard Morton http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150352 Richard Morton Tue, 04 Dec 2007 14:55:22 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150352 "Once Google digitizes all the books in the world they won’t ever have to again." - Hmmm, are you sure about that. Remember the digitisation of the Domesday Book in the 1970's onto laser disc and the problems that caused later. No doubt a goverment review will have identified all the problems to "ensure that they never happen again" - that phrase sounds familiar too. http://www.qm-consulting.co.uk/ “Once Google digitizes all the books in the world they won’t ever have to again.” – Hmmm, are you sure about that. Remember the digitisation of the Domesday Book in the 1970′s onto laser disc and the problems that caused later. No doubt a goverment review will have identified all the problems to “ensure that they never happen again” – that phrase sounds familiar too.

http://www.qm-consulting.co.uk/

]]> By: Humbleweaver http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150327 Humbleweaver Tue, 04 Dec 2007 02:51:50 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150327 This is a great read. I agree with Scott. Marketers flood communities and in a subtle way (or not) stir the pot to the benefit of their cause(service, product, group, whatever). But then, looking forward, how is this going to change? Better yet, how can a user be guarded from biased influence in the future? Is there a workaround? This is a great read. I agree with Scott. Marketers flood communities and in a subtle way (or not) stir the pot to the benefit of their cause(service, product, group, whatever).

But then, looking forward, how is this going to change? Better yet, how can a user be guarded from biased influence in the future? Is there a workaround?

]]> By: Udi http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150325 Udi Tue, 04 Dec 2007 02:02:35 +0000 http://bokardo.com/archives/did-the-long-tail-beget-social-design/#comment-150325 exactly I've been trying to explain this to others for quite some time now. You've described this natural progression very well. Friends helping friends find good things in a sea of choices is exactly why I built <a href="http://feedeachother.com" rel="nofollow">Feed Each Other</a>. exactly I’ve been trying to explain this to others for quite some time now. You’ve described this natural progression very well.

Friends helping friends find good things in a sea of choices is exactly why I built Feed Each Other.

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