Comments on: Gillmor’s Theory of Everything (podcast) http://bokardo.com/archives/gillmors-theory-of-everything/ Interface Design & UX by Joshua Porter Wed, 28 Sep 2011 20:28:57 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Markus http://bokardo.com/archives/gillmors-theory-of-everything/#comment-3947 Markus Fri, 17 Feb 2006 08:37:38 +0000 http://bokardo.com/archives/gillmors-theory-of-everything/#comment-3947 What is old is new again :) Comscore has "infected" 2 million consumers PC's in the united states. All those machines traffic is routed through thier servers. Everything you do on the web is recorded, including the position of your mouse etc. This information is then resold for a low starting price of 40 grand. If you pay more you find out any attention data about any major site. Hitwise.com gets a nightly dump of ISP logs of 20 million users. This information is then processed and sold for $20,000/year. For that you can see clickstream data for any site, demographics, time spent, rankings, search traffic to a site, what words are searched for etc. This is a HUGE industry, with pretty much every major internet propertly buying this stuff. What is old is new again :)

Comscore has “infected” 2 million consumers PC’s in the united states. All those machines traffic is routed through thier servers. Everything you do on the web is recorded, including the position of your mouse etc. This information is then resold for a low starting price of 40 grand. If you pay more you find out any attention data about any major site.

Hitwise.com gets a nightly dump of ISP logs of 20 million users. This information is then processed and sold for $20,000/year. For that you can see clickstream data for any site, demographics, time spent, rankings, search traffic to a site, what words are searched for etc.

This is a HUGE industry, with pretty much every major internet propertly buying this stuff.

]]> By: Alex Barnett blog : Attention podcast : Attention with Steve Gillmor, Joshua Porter and Alex Barnett http://bokardo.com/archives/gillmors-theory-of-everything/#comment-3886 Alex Barnett blog : Attention podcast : Attention with Steve Gillmor, Joshua Porter and Alex Barnett Thu, 09 Feb 2006 15:48:28 +0000 http://bokardo.com/archives/gillmors-theory-of-everything/#comment-3886 [...] Update: Joshua has posted his thoughts on our time with Steve. [...] [...] Update: Joshua has posted his thoughts on our time with Steve. [...]

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