This is goos stuff, but still complex. I live in South Africa where 99% of people are mostly ignorant of all things web related. Should social design not push and push and push toward complete and utter simplicity? You and I are power users, we have little respect for the fact that most of earths population do not have a clue what a widget is, let alone create a blog to add it to… The above post does tend toward creating a simplistic model, but still not enough. We are creating a project that aims to get the web to the ground, in a simple, simple way, the biggest thing I have realized, “It is hard” Thanks for sharing!

Something obvious (and important) that’s missing: Safety. Privacy is an important concern for folks — from embarrassment (my friends see that I’ve shopped at a “ladies shoes” site) and from criminal activity (my identity gets stolen).