Comments on: How does Strategy affect Design?

By: Mtqqlzbp

Mtqqlzbp — Mon, 08 Sep 2008 22:21:51 +0000

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By: Pouring oil on an already hot debate of design « Leo Burnett - Cultural Fuel Blog

Fri, 29 Aug 2008 13:01:04 +0000

[...] http://bokardo.com/archives/how-does-strategy-affect-design/ [...]

By: Carlos Abler

Carlos Abler — Thu, 28 Aug 2008 17:48:23 +0000

Measurement: We have to be clear that there are multiple modalities of measurement, which relate to different domains on which one can act. Of course ROI is a past vs. present performance scale. Employment of interaction design best practices may be measured in the context of A/B testing, may be employed as a reaction to a found usability issue in testing, may be employed as the result of heuristic analysis, or may (ideally) just be employed from the beginning, like to Craig’s point about designers becoming experts in usability. I would add to that language, â€œbecome fluent in interaction design best practicesâ€.

What we are â€œmeasuringâ€ in quantitative terms, vs. what we deploy based on the most advanced state of discourse on interaction/experience/interface/content/communications and graphic design, informed by qualitative and quantitative analysis, all have to be balanced in out actions and understanding of the total enterprise of this problem.

By: adaptive path » blog » Kate Rutter » Build your very own seat at the strategy table

Wed, 27 Aug 2008 23:27:44 +0000

[...] the strategy table. It came up at the IxDA-SF talk on the Worth of Design, it’s covered in an engaging post by Josh Porter of Bokardo, and the world according to Google says that 143,000 folks are talking [...]

By: Why Amazon chose strategy as a first priority over design. « Client Strategy’s Weblog

Sat, 16 Aug 2008 20:25:50 +0000

[...] Why Amazon chose strategy as a first priority over design. Posted August 16, 2008 Filed under: Uncategorized | I came across a really good article on the strategy behind the design of Amazon.com here [...]

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how does communication affect strong family — Thu, 10 Jul 2008 07:22:36 +0000

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By: Bob

Bob — Wed, 15 Aug 2007 15:59:25 +0000

The view I’m moving toward is that designers are responsible for the experience of the product’s user, which goes beyond just the product to the way it’s supported, marketed, and delivered, and the way it fits into the rest of the user’s life.

The client (or product manager, for team work) is responsible for the business, which goes beyond the product to the engineering, monetization, and business development.

So while we’ve always had this fight for product “ownership” between designers and clients/PMs, I think things work better when both parties recognize that their responsibilities go beyond the mere product, and focus on their unique contributions to product development when they do work together, co-”owning” the end product and not worrying about who is “in charge”.

By: faylisa.com » Blog Archive » great read

faylisa.com » Blog Archive » great read — Tue, 07 Aug 2007 18:24:09 +0000

[...] http://bokardo.com/archives/how-does-strategy-affect-design/ [...]

By: Max Design - standards based web design, development and training » Some links for light reading (7/8/07)

Mon, 06 Aug 2007 21:25:37 +0000

[...] How does Strategy affect Design? [...]

Mon, 06 Aug 2007 11:05:47 +0000

[...] How does Strategy Affect Design? [...]

By: J. Jeffryes

J. Jeffryes — Fri, 03 Aug 2007 19:19:43 +0000

The problem here is that people too often assume design means “graphics.”

Would you plan a car without involving an engineer? Of course not. The designer is the Experience Engineer. They plan out how the users will use the end product, and what experience will be delivered. It is the designer’s responsibility to take the goals of the project and determine what features are needed, where and how they will appear, and what they will look like. When designers are reduced to just putting a coat of paint on the work of non-designers, then it shouldn’t be a surprise when the end result is lacking.

By: links for 2007-08-03 « Movin’ to Seattle

links for 2007-08-03 « Movin’ to Seattle — Fri, 03 Aug 2007 05:27:51 +0000

[...] Bokardo Â» How does Strategy affect Design? (tags: Design) [...]

By: Adam Darowski

Adam Darowski — Thu, 02 Aug 2007 22:59:14 +0000

I’ll tell ya, now that I’m at a tiny company (6) where I’m THE designer, my favorite part of the job is everything that leads up to pushing the pixels. The actual XHTML/CSS is merely the manifestation of all the strategy and planning leading up to that point. Honestly, the nuts and bolts design work is becoming a little meh compared to everything else.

Maybe that’s why someone said to me today, “Oh, so you’re a marketing guy.” Not really, but the strategy part is the fun part lately.

I also have a stake in the product. I really want to make this work for many reasons. There’s something to be said for that… I fight harder for the right design choices. I won’t just accept it and say “wasn’t my idea.”

@Jared: James may get it, but not the Writers. That’s why there are disturbingly few 3B in the Hall.

By: sofa

sofa — Thu, 02 Aug 2007 21:05:26 +0000

I would say you dont have to measure it, simply demonstrate the advantages of applying user focused methodologies at the strategy level.

By: Lasse

Lasse — Thu, 02 Aug 2007 09:52:35 +0000

Shai Gluskin: “But how about a different solution: give the designer/design firm an equity stake. Here we move toward changing the landowner/peasant relationship at its core to the benefit of both client and designer.”

I don’t see that as common solution. Still, as a designer I have learned more on projects where I have been directly accountable on the results of the projects.

When designing site that you own, the design decisions become much more strategic and the ROI of the each alteration and feature comes so much more important.