Comments on: How to Design for Word-of-Mouth http://bokardo.com/archives/how-to-design-for-word-of-mouth/ A Blog about Social Web Design Fri, 19 Feb 2010 06:52:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Angie http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-232802 Angie Wed, 06 Aug 2008 22:01:54 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-232802 Hello, I really appreciated this article. I like how you highlited that there is no point trying to trap someone by getting them to provide their personal information...if they don't love the site, there is nothing that is going to keep them there. I do wonder if you have any more "hands on" tips for making it easy for people to share their love of a produce/service with friends. You mentioned "share this". Are there any other techniques that I can add to website/email to encourage users to pass along the good word? Hello,

I really appreciated this article. I like how you highlited that there is no point trying to trap someone by getting them to provide their personal information…if they don’t love the site, there is nothing that is going to keep them there.

I do wonder if you have any more “hands on” tips for making it easy for people to share their love of a produce/service with friends. You mentioned “share this”. Are there any other techniques that I can add to website/email to encourage users to pass along the good word?

]]> By: mag http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-195829 mag Tue, 17 Jun 2008 14:52:29 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-195829 bookmark this site bokardo cool bookmark this site bokardo cool

]]> By: C2C 5 Step Series: Clients are the best sales & marketing team | The Invesp Blog http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-147419 C2C 5 Step Series: Clients are the best sales & marketing team | The Invesp Blog Tue, 02 Oct 2007 07:02:19 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-147419 [...] you call it word-of-mouth, viral marketing or conversation marketing, the value of engaging your customer in a conversation [...] [...] you call it word-of-mouth, viral marketing or conversation marketing, the value of engaging your customer in a conversation [...]

]]> By: designer coffee tables http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-142998 designer coffee tables Wed, 13 Jun 2007 14:23:24 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-142998 Hm, this is a very interesting discussion. The thing that strikes me is that this whole word-of-mouth thing (WOM being a powerful marketing if you can get it, while advertising -readily available for purchse- is not) is exactly what Al & Laura Ries talk about in their book “The Fall of Advertising and the Rise of PR”. Hm, this is a very interesting discussion. The thing that strikes me is that this whole word-of-mouth thing (WOM being a powerful marketing if you can get it, while advertising -readily available for purchse- is not) is exactly what Al & Laura Ries talk about in their book “The Fall of Advertising and the Rise of PR”.

]]> By: voipniche.com » Blog Archive » Word of Mouth http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-142878 voipniche.com » Blog Archive » Word of Mouth Fri, 08 Jun 2007 12:38:16 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-142878 [...] Liberally taken from Bokardo Think and you’ll have the problem of disposal of ideas… http://www.2rss.com/atom2rss.php?atom=http%3A//woip.blogspot.com/atom.xml [...] [...] Liberally taken from Bokardo Think and you’ll have the problem of disposal of ideas… http://www.2rss.com/atom2rss.php?atom=http%3A//woip.blogspot.com/atom.xml [...]

]]> By: Potencializando o marketing boca-a-boca online « Inovatron http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-142744 Potencializando o marketing boca-a-boca online « Inovatron Thu, 31 May 2007 20:54:10 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-142744 [...] Maio 31st, 2007 Ótimo artigo para quem está se aventurando por iniciativas online Web2.0, principalmente que envolvam funções de comunidades. Um dos maiores objetivos de marketing desse tipo de projeto é conseguir o tão falado “efeito viral” e um crescimento rápido - ou até explosivo - do número de acessos e visitas. Afinal de contas você quer não vai querer prestar um serviço para poucos, certo? [...] [...] Maio 31st, 2007 Ótimo artigo para quem está se aventurando por iniciativas online Web2.0, principalmente que envolvam funções de comunidades. Um dos maiores objetivos de marketing desse tipo de projeto é conseguir o tão falado “efeito viral” e um crescimento rápido – ou até explosivo – do número de acessos e visitas. Afinal de contas você quer não vai querer prestar um serviço para poucos, certo? [...]

]]> By: Rob Cottingham » links for 2007-05-31 http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-142729 Rob Cottingham » links for 2007-05-31 Thu, 31 May 2007 02:21:31 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-142729 [...] How to Design for Word-of-Mouth It’s maddening to be told, “Go build something viral.” But Joshua Porter has some excellent advice that can at least help you make the most of lightning if and when it strikes. (tags: viral marketing howto womm buzz) [...] [...] How to Design for Word-of-Mouth It’s maddening to be told, “Go build something viral.” But Joshua Porter has some excellent advice that can at least help you make the most of lightning if and when it strikes. (tags: viral marketing howto womm buzz) [...]

]]> By: John http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-142718 John Wed, 30 May 2007 17:01:38 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-142718 Dugg and del.icio.us bookmarked. A great book about word of mouth ist also "Tipping Point" - if someone is really interessted in this kinda stuff ;-) Dugg and del.icio.us bookmarked. A great book about word of mouth ist also “Tipping Point” – if someone is really interessted in this kinda stuff ;-)

]]> By: Patricia http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-142658 Patricia Sun, 27 May 2007 06:05:33 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-142658 Thanks Joshua, this is indeed a very useful and thought-provoking entry. One of the point that caught my attention was "leverage the relationship...the sharing that just occurred." Something to keep in mind. As for providing immediate value upon sign-up, I was thinking perhaps we could entend that, covering both the sender and receiver. Hasn't come up with how to do this tho. Thanks Joshua, this is indeed a very useful and thought-provoking entry.

One of the point that caught my attention was “leverage the relationship…the sharing that just occurred.” Something to keep in mind.

As for providing immediate value upon sign-up, I was thinking perhaps we could entend that, covering both the sender and receiver. Hasn’t come up with how to do this tho.

]]> By: Nicola Mattina Blog » Blog Archive » Progettare per il passaparola http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-142644 Nicola Mattina Blog » Blog Archive » Progettare per il passaparola Sat, 26 May 2007 15:15:20 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-142644 [...] Joshua Porter, nel suo blog Bokardo, offre alcuni suggerimenti su come disegnare un servizio web in modo che incorpori funzionalità che facilitino il passaparola (How to Design for Word-of-Mouth). Brevemente: [...] [...] Joshua Porter, nel suo blog Bokardo, offre alcuni suggerimenti su come disegnare un servizio web in modo che incorpori funzionalità che facilitino il passaparola (How to Design for Word-of-Mouth). Brevemente: [...]

]]> By: 设计口碑传播 : 小甲的博课 http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-142614 设计口碑传播 : 小甲的博课 Fri, 25 May 2007 14:13:49 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-142614 [...] 看了Joshua Porter的How to design for word-of-mouth，口碑传播是近年的营销关键词，牵涉到太多范畴的知识，针对这个关键词，产品交互呈现上的设计是其中的一部分，原文提出了8个“设计”口碑传播的步骤要点，在此意译了一下，顺便添加了自己的一些拙见： [...] [...] 看了Joshua Porter的How to design for word-of-mouth，口碑传播是近年的营销关键词，牵涉到太多范畴的知识，针对这个关键词，产品交互呈现上的设计是其中的一部分，原文提出了8个“设计”口碑传播的步骤要点，在此意译了一下，顺便添加了自己的一些拙见： [...]

]]> By: Josh http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-142592 Josh Thu, 24 May 2007 10:30:22 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-142592 Hey Aaron, thanks for the comment...I've read some of Ries/Trout works but that one is new to me. 3rd party credibility is something "big", and I think we're just beginning to understand how to design for it. Hey Aaron, thanks for the comment…I’ve read some of Ries/Trout works but that one is new to me. 3rd party credibility is something “big”, and I think we’re just beginning to understand how to design for it.

]]> By: Aaron Gray http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-142589 Aaron Gray Thu, 24 May 2007 06:24:30 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-142589 Hm, this is a very interesting discussion. The thing that strikes me is that this whole word-of-mouth thing (WOM being a powerful marketing if you can get it, while advertising -readily available for purchse- is not) is exactly what Al & Laura Ries talk about in their book "The Fall of Advertising and the Rise of PR". Essentially, their point is that advertising doesn't build brands (because it has no credibility), but publicity does, precisely because 3rd parties (media outlets, other people) have the credibility that advertising lacks. So, why do some things get the benefit of WOM, and others not? Becuase online, as anywhere else, the site or service has to be the first in the mind to occupy a new category. Better products don't matter so much as "different" products do. In otherwords doing the same thing better doesn't necessarily create a new category in the mind, but doing it differently does. This would explain why Gmail might be better, but doesn't lead the category. It wasn't the first service to occupy the category in the mind. Hm, this is a very interesting discussion. The thing that strikes me is that this whole word-of-mouth thing (WOM being a powerful marketing if you can get it, while advertising -readily available for purchse- is not) is exactly what Al & Laura Ries talk about in their book “The Fall of Advertising and the Rise of PR”. Essentially, their point is that advertising doesn’t build brands (because it has no credibility), but publicity does, precisely because 3rd parties (media outlets, other people) have the credibility that advertising lacks.

So, why do some things get the benefit of WOM, and others not? Becuase online, as anywhere else, the site or service has to be the first in the mind to occupy a new category. Better products don’t matter so much as “different” products do. In otherwords doing the same thing better doesn’t necessarily create a new category in the mind, but doing it differently does. This would explain why Gmail might be better, but doesn’t lead the category. It wasn’t the first service to occupy the category in the mind.

]]> By: joost baaij http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-142583 joost baaij Wed, 23 May 2007 21:30:48 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-142583 Thanks for this breakdown! Especially comment #5 has been very helpful. I have immediately modified my tell-a-friend landing page to display the name of the friend in the header. It's much more friendly and personal that way, a huge improvement. Thanks for this breakdown! Especially comment #5 has been very helpful. I have immediately modified my tell-a-friend landing page to display the name of the friend in the header.

It’s much more friendly and personal that way, a huge improvement.

]]> By: links for 2007-05-23 « noaesthetic http://bokardo.com/archives/how-to-design-for-word-of-mouth/comment-page-1/#comment-142548 links for 2007-05-23 « noaesthetic Wed, 23 May 2007 08:57:06 +0000 http://bokardo.com/archives/how-to-design-for-word-of-mouth/#comment-142548 [...] Bokardo » How to Design for Word-of-Mouth (tags: socialnetworks design) [...] [...] Bokardo » How to Design for Word-of-Mouth (tags: socialnetworks design) [...]

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