http://bokardo.com/archives/nothing-new/ Interface Design & UX by Joshua Porter Wed, 28 Sep 2011 20:28:57 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://bokardo.com/archives/nothing-new/#comment-142405 占い Wed, 16 May 2007 15:38:21 +0000 http://bokardo.com/archives/nothing-new/#comment-142405 Forgive me for stretching the evolution analogy a little. Word of mouth is climbing out of the primordial soup and growing legs in the form of blogging. Some aspects of marketing will die off, unabe to adapt to the new environment. Some new forms will appear such as pay to post. As the consumer voice get louder I think successful marketing will become more focused, ’specialised’. Forgive me for stretching the evolution analogy a little. Word of mouth is climbing out of the primordial soup and growing legs in the form of blogging. Some aspects of marketing will die off, unabe to adapt to the new environment. Some new forms will appear such as pay to post. As the consumer voice get louder I think successful marketing will become more focused, ’specialised’.

]]> http://bokardo.com/archives/nothing-new/#comment-68256 Teddy Schroeder Wed, 10 Jan 2007 20:56:51 +0000 http://bokardo.com/archives/nothing-new/#comment-68256 Conversations among blogs is still not "easily accessible." The problems of older brand marketing and new media marketing among the blogosphere still have the same problem: <a href="http://www.rendezvoo.com" rel="nofollow">getting the word-of-mouth process started</a>. McChris' comment about search summarizes exactly the use case of how blogs and review sites are used. Or, in other words, social web design must tackle the other end of this problem. That is, push people to what other people are talking about and what's getting word-of-mouth, not just record the word-of-mouth that's happening for people looking for the information. Corporate branding will always require some amount of centralization, or corporations at least will always try to impose that structure, for the sole reason of making sure that the word-of-mouth process starts. Conversations among blogs is still not “easily accessible.” The problems of older brand marketing and new media marketing among the blogosphere still have the same problem: getting the word-of-mouth process started. McChris’ comment about search summarizes exactly the use case of how blogs and review sites are used. Or, in other words, social web design must tackle the other end of this problem. That is, push people to what other people are talking about and what’s getting word-of-mouth, not just record the word-of-mouth that’s happening for people looking for the information. Corporate branding will always require some amount of centralization, or corporations at least will always try to impose that structure, for the sole reason of making sure that the word-of-mouth process starts.

]]> http://bokardo.com/archives/nothing-new/#comment-67845 McChris Tue, 09 Jan 2007 23:21:59 +0000 http://bokardo.com/archives/nothing-new/#comment-67845 Isn't the big difference that blog comments are easily retrievable by strangers while traditional word-of-mouth requires some degree of social connectedness and being in the same place? I may hear friends complain about a product and file it away, but if I'm thinking of purchasing a product, I'll do a Google query to see what the message boards and blogs have to say about it. Even if most customers are satisfied, some very negative stuff is apt to appear in the first page of search results since a user needs to be sufficiently motivated (either by irritation or pleasure) to post about a product, and other blogs are more apt to link to a negative post about an established brand. Consumers have access to a far broader range of information via the Web than they would have in a mass-media and word-of-mouth world. Isn’t the big difference that blog comments are easily retrievable by strangers while traditional word-of-mouth requires some degree of social connectedness and being in the same place? I may hear friends complain about a product and file it away, but if I’m thinking of purchasing a product, I’ll do a Google query to see what the message boards and blogs have to say about it. Even if most customers are satisfied, some very negative stuff is apt to appear in the first page of search results since a user needs to be sufficiently motivated (either by irritation or pleasure) to post about a product, and other blogs are more apt to link to a negative post about an established brand. Consumers have access to a far broader range of information via the Web than they would have in a mass-media and word-of-mouth world.

]]> http://bokardo.com/archives/nothing-new/#comment-67253 Pauric Mon, 08 Jan 2007 17:29:56 +0000 http://bokardo.com/archives/nothing-new/#comment-67253 Forgive me for stretching the evolution analogy a little. Word of mouth is climbing out of the primordial soup and growing legs in the form of blogging. Some aspects of marketing will die off, unabe to adapt to the new environment. Some new forms will appear such as pay to post. As the consumer voice get louder I think successful marketing will become more focused, 'specialised'. Forgive me for stretching the evolution analogy a little. Word of mouth is climbing out of the primordial soup and growing legs in the form of blogging. Some aspects of marketing will die off, unabe to adapt to the new environment. Some new forms will appear such as pay to post. As the consumer voice get louder I think successful marketing will become more focused, ‘specialised’.

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