Comments on: On Business Value

By: Student Organization Guy

Student Organization Guy — Sat, 05 Aug 2006 08:44:35 +0000

I’m building an application that is free. I do think it’s way good enough to charge for and I’m not giving in to the web 2.0 peer pressure. It’s free because I believe my product is inevitable. It’s a mystery to me why no one has stolen the market on this one. Guy Kawasaki says the more inevitable your product/service is, the more you should strive to establish a standard, take the market, make less on each customer, and secure a strong beachhead. Maybe I’m a bit foolish to believe my product falls into that category, but only time will reprove me and I sure am having fun building it!

By: Josh

Josh — Tue, 28 Feb 2006 11:48:03 +0000

PJ, agreed to some extent. But doesn’t 37Signals offer free versions of their software? Their strategy is amazingly straight-forward, yet others don’t seem to try it out, instead opting for growth over charging money. Why not do both?

By: PJ Hyett

PJ Hyett — Mon, 27 Feb 2006 20:51:42 +0000

37 Signals is in a much better position to charge for their software. In a situation where you are building a social app, you will seriously hinder growth if you charge for your service…until your user base is large enough. It really just depends on the service that you’re offering.