Comments on: On Product Design http://bokardo.com/archives/on-product-design/ A Blog about Social Web Design Wed, 19 Nov 2008 13:55:24 +0000 http://wordpress.org/?v=2.6.3 By: David http://bokardo.com/archives/on-product-design/#comment-4361 David Tue, 28 Feb 2006 16:09:01 +0000 http://bokardo.com/?p=366#comment-4361 it doesn't sound like he is against research, it sounds like he is against bad research. He does describe observational research in teh quote you printed above. Ethnographic research is great for innovation, but focus groups and usability studies do have limited range of scope for offering innovation to the scale he is discussing. ... BTW, wasn't it the cup holder that turned around the car or mini-van market or something like that? Never underestimate the power of a well placed scope creep piece. ;-) it doesn’t sound like he is against research, it sounds like he is against bad research. He does describe observational research in teh quote you printed above. Ethnographic research is great for innovation, but focus groups and usability studies do have limited range of scope for offering innovation to the scale he is discussing. … BTW, wasn’t it the cup holder that turned around the car or mini-van market or something like that? Never underestimate the power of a well placed scope creep piece. ;-)

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