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	<title>Comments on: Taking Responsibility</title>
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	<link>http://bokardo.com/archives/taking-responsibility/</link>
	<description>A Blog about Social Web Design</description>
	<pubDate>Fri, 04 Jul 2008 04:58:34 +0000</pubDate>
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		<title>By: Dimon Bertram</title>
		<link>http://bokardo.com/archives/taking-responsibility/#comment-172252</link>
		<dc:creator>Dimon Bertram</dc:creator>
		<pubDate>Fri, 23 May 2008 09:50:55 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/taking-responsibility/#comment-172252</guid>
		<description>&#62;Life is too short, and the world is too beautiful, to accept anything less.

Wise guy!</description>
		<content:encoded><![CDATA[<p>&gt;Life is too short, and the world is too beautiful, to accept anything less.</p>
<p>Wise guy!</p>
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		<title>By: Jake McKee</title>
		<link>http://bokardo.com/archives/taking-responsibility/#comment-154057</link>
		<dc:creator>Jake McKee</dc:creator>
		<pubDate>Thu, 21 Feb 2008 00:17:11 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/taking-responsibility/#comment-154057</guid>
		<description>I like the idea that Patagonia promotes, but I have to tell the story about my first experience with them. 

They were featured in ..uh... FastCompany? Wired? BusinessWeek? One of those I read regularly featured a cool sports jacket from Patagonia. I checked it out on the site, dug it and bookmarked it to buy at the end of the week. 

But when I came back, the jacket was long gone, without any sign of it on the site. No sold out note, no explanation, not even a hint that the product ever existed. Odd, considering they'd just gotten it featured in a major  publication. 

But from what I read, yeah they seem to be doing a good job at the environmental gig otherwise.</description>
		<content:encoded><![CDATA[<p>I like the idea that Patagonia promotes, but I have to tell the story about my first experience with them. </p>
<p>They were featured in ..uh&#8230; FastCompany? Wired? BusinessWeek? One of those I read regularly featured a cool sports jacket from Patagonia. I checked it out on the site, dug it and bookmarked it to buy at the end of the week. </p>
<p>But when I came back, the jacket was long gone, without any sign of it on the site. No sold out note, no explanation, not even a hint that the product ever existed. Odd, considering they&#8217;d just gotten it featured in a major  publication. </p>
<p>But from what I read, yeah they seem to be doing a good job at the environmental gig otherwise.</p>
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		<title>By: James Cherkoff</title>
		<link>http://bokardo.com/archives/taking-responsibility/#comment-153347</link>
		<dc:creator>James Cherkoff</dc:creator>
		<pubDate>Mon, 11 Feb 2008 10:45:45 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/taking-responsibility/#comment-153347</guid>
		<description>Well said.</description>
		<content:encoded><![CDATA[<p>Well said.</p>
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		<title>By: patagoniacommunity</title>
		<link>http://bokardo.com/archives/taking-responsibility/#comment-153295</link>
		<dc:creator>patagoniacommunity</dc:creator>
		<pubDate>Sun, 10 Feb 2008 03:51:33 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/taking-responsibility/#comment-153295</guid>
		<description>Indeed, Patagonia is very well-known for its social responsibility and awareness.  What helps to give them even more credibility is the fact that they also turn out a first-rate product with a lifetime guarantee.  Sometimes companies spend more time on their causes than developing a top product.  I have full confidence that what I buy from Patagonia is going to stand up to whatever I ask of it.</description>
		<content:encoded><![CDATA[<p>Indeed, Patagonia is very well-known for its social responsibility and awareness.  What helps to give them even more credibility is the fact that they also turn out a first-rate product with a lifetime guarantee.  Sometimes companies spend more time on their causes than developing a top product.  I have full confidence that what I buy from Patagonia is going to stand up to whatever I ask of it.</p>
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		<title>By: Steven Clark</title>
		<link>http://bokardo.com/archives/taking-responsibility/#comment-153285</link>
		<dc:creator>Steven Clark</dc:creator>
		<pubDate>Sat, 09 Feb 2008 21:17:04 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/taking-responsibility/#comment-153285</guid>
		<description>William McDonough &#38; Michael Braungart's book Cradle to Cradle is a must read...

http://www.mcdonough.com/cradle_to_cradle.htm

A part of William's presentation is on youtube too ... 

http://www.youtube.com/watch?v=IoRjz8iTVoo

Their idea is that waste=food and we should be designing systems that feed themselves with out previous waste. That the problem is one of asking the wrong original design question in the first place. When we're designing things we need to be designing for the whole experience of the thing rather than just as a mediator between component manufacturers and consumers.

They've worked for Ford, Nike and other large companies and are advising China on designing sustainable cradle to cradle cities.

Watch the video...</description>
		<content:encoded><![CDATA[<p>William McDonough &amp; Michael Braungart&#8217;s book Cradle to Cradle is a must read&#8230;</p>
<p><a href="http://www.mcdonough.com/cradle_to_cradle.htm" rel="nofollow">http://www.mcdonough.com/cradle_to_cradle.htm</a></p>
<p>A part of William&#8217;s presentation is on youtube too &#8230; </p>
<p><a href="http://www.youtube.com/watch?v=IoRjz8iTVoo" rel="nofollow">http://www.youtube.com/watch?v=IoRjz8iTVoo</a></p>
<p>Their idea is that waste=food and we should be designing systems that feed themselves with out previous waste. That the problem is one of asking the wrong original design question in the first place. When we&#8217;re designing things we need to be designing for the whole experience of the thing rather than just as a mediator between component manufacturers and consumers.</p>
<p>They&#8217;ve worked for Ford, Nike and other large companies and are advising China on designing sustainable cradle to cradle cities.</p>
<p>Watch the video&#8230;</p>
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