Comments on: The Chanel No. 5 Lesson http://bokardo.com/archives/the-chanel-lesson/ A Blog about Social Web Design Thu, 04 Dec 2008 05:58:31 +0000 http://wordpress.org/?v=2.6.5 By: Aran http://bokardo.com/archives/the-chanel-lesson/#comment-13014 Aran Fri, 14 Jul 2006 18:38:02 +0000 http://bokardo.com/archives/the-chanel-lesson/#comment-13014 Advertisements ARE experiences. Its not as if CHANEL just shows their logo in their ads. They give us the "experience" of viewing a beautiful woman and then try to associate their logo with the sexiness of the woman. Over time, we begin to think of the CHANEL logo as sexy. Even if, in the case of many of us, we have ZERO experience with the products. I would have to guess that the entire advertising industry is based on the concept of creating ad based "experiences" so that people begin to feel connected to a logo or brand, even if they haven't yet experienced that logo or brand. Advertisements ARE experiences.

Its not as if CHANEL just shows their logo in their ads. They give us the “experience” of viewing a beautiful woman and then try to associate their logo with the sexiness of the woman. Over time, we begin to think of the CHANEL logo as sexy. Even if, in the case of many of us, we have ZERO experience with the products.

I would have to guess that the entire advertising industry is based on the concept of creating ad based “experiences” so that people begin to feel connected to a logo or brand, even if they haven’t yet experienced that logo or brand.

]]> By: Christopher Fahey http://bokardo.com/archives/the-chanel-lesson/#comment-12916 Christopher Fahey Thu, 13 Jul 2006 15:29:53 +0000 http://bokardo.com/archives/the-chanel-lesson/#comment-12916 Yeah, it was fresh on my mind. I've been <a href="http://www.graphpaper.com/2006/02-19_i-just-dont-get-this-whole-bookmarking-thing" rel="nofollow">thinking about this</a> for a long time, actually. Why do so few web tech companies spend any time explaining their products? Yeah, it was fresh on my mind. I’ve been thinking about this for a long time, actually. Why do so few web tech companies spend any time explaining their products?

]]> By: Josh http://bokardo.com/archives/the-chanel-lesson/#comment-12906 Josh Thu, 13 Jul 2006 12:01:54 +0000 http://bokardo.com/archives/the-chanel-lesson/#comment-12906 Christopher...I noticed <a href="http://www.goodexperience.com/blog/archives/000837.php" rel="nofollow">your comment</a> about this over at Good Experience. I agree with you that they could use some work introducing the concept to newbies. It's really easy to forget how we were new to the idea at one time... Christopher…I noticed your comment about this over at Good Experience.

I agree with you that they could use some work introducing the concept to newbies. It’s really easy to forget how we were new to the idea at one time…

]]> By: Christopher Fahey http://bokardo.com/archives/the-chanel-lesson/#comment-12843 Christopher Fahey Wed, 12 Jul 2006 18:43:50 +0000 http://bokardo.com/archives/the-chanel-lesson/#comment-12843 I kind of see the Chanel Lesson applying to del.icio.us, too: You really have to experience the product before you can understand it, much less actually like it. Because del.icio.us, strangely, won't lift a finger to try help potential users understand it. I kind of see the Chanel Lesson applying to del.icio.us, too: You really have to experience the product before you can understand it, much less actually like it. Because del.icio.us, strangely, won’t lift a finger to try help potential users understand it.

]]> By: Josh http://bokardo.com/archives/the-chanel-lesson/#comment-11714 Josh Mon, 26 Jun 2006 19:09:22 +0000 http://bokardo.com/archives/the-chanel-lesson/#comment-11714 You're right. I changed my quip to "experience precedes brand" to make it more clear. You’re right. I changed my quip to “experience precedes brand” to make it more clear.

]]> By: Jeff Watkins http://bokardo.com/archives/the-chanel-lesson/#comment-11710 Jeff Watkins Mon, 26 Jun 2006 17:14:56 +0000 http://bokardo.com/archives/the-chanel-lesson/#comment-11710 So how do you think this impacts associations with a Brand when you have *no* experience with the product? For example, I *don't* drink coffee, yet I have an opinion of the Starbucks brand identity. I suppose the fact is that I have experience with Starbucks and don't need experience with their product (coffee). So how do you think this impacts associations with a Brand when you have *no* experience with the product? For example, I *don’t* drink coffee, yet I have an opinion of the Starbucks brand identity.

I suppose the fact is that I have experience with Starbucks and don’t need experience with their product (coffee).

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