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	<title>Comments on: The Paradox of Choice: What&#8217;s Easiest</title>
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	<link>http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/</link>
	<description>A Blog about Social Web Design</description>
	<pubDate>Mon, 08 Sep 2008 11:08:24 +0000</pubDate>
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		<title>By: The SuperSpade &#187; Article &#187; Voting &#38; The Paradox of Choice</title>
		<link>http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-99133</link>
		<dc:creator>The SuperSpade &#187; Article &#187; Voting &#38; The Paradox of Choice</dc:creator>
		<pubDate>Sun, 04 Mar 2007 04:06:18 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-99133</guid>
		<description>[...] I read an article today that talked the idea that people will usually choose what&#8217;s easiest or most convenient over what&#8217;s best (however best is defined). This probably explains why people don&#8217;t vote. [...]</description>
		<content:encoded><![CDATA[<p>[...] I read an article today that talked the idea that people will usually choose what&#8217;s easiest or most convenient over what&#8217;s best (however best is defined). This probably explains why people don&#8217;t vote. [...]</p>
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		<title>By: tanjadebie.nl &#187; Keuzestress</title>
		<link>http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-49781</link>
		<dc:creator>tanjadebie.nl &#187; Keuzestress</dc:creator>
		<pubDate>Sat, 16 Dec 2006 19:06:35 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-49781</guid>
		<description>[...] Zo las ik een tijd geleden een post op Bokardo: &#8220;the Paradox of Choice: What’s Easiest&#8221;. De aanleiding was een optreden van Barry Schwartz (auteur van &#8220;The Paradox of Choice: Why More Is Less&#8221;) op het 11e User Interface Conference dit jaar, over hoe besluitvorming van mensen: “People choose not on the basis of what’s most important, but on what’s easiest to evaluate”. Ik wil het boek gaan bestellen&#8230; dan mijn best doen niet te kijken naar wat &#8220;other customers bought&#8221; &#8230;tsk &#8230;keuzestress.  &#187; Plaats op eKudos [...]</description>
		<content:encoded><![CDATA[<p>[...] Zo las ik een tijd geleden een post op Bokardo: &#8220;the Paradox of Choice: What’s Easiest&#8221;. De aanleiding was een optreden van Barry Schwartz (auteur van &#8220;The Paradox of Choice: Why More Is Less&#8221;) op het 11e User Interface Conference dit jaar, over hoe besluitvorming van mensen: “People choose not on the basis of what’s most important, but on what’s easiest to evaluate”. Ik wil het boek gaan bestellen&#8230; dan mijn best doen niet te kijken naar wat &#8220;other customers bought&#8221; &#8230;tsk &#8230;keuzestress.  &raquo; Plaats op eKudos [...]</p>
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		<title>By: tanjadebie.nl &#187; De luie mensch</title>
		<link>http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-30201</link>
		<dc:creator>tanjadebie.nl &#187; De luie mensch</dc:creator>
		<pubDate>Thu, 02 Nov 2006 14:52:56 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-30201</guid>
		<description>[...] Joshua Porter van bokardo.com beschreef &#8220;The Paradox of Choice: What’s Easiest&#8221;, een inzicht in de besluitvaardigheid van de mens. En een van de reacties op het artikel kwam van Daniel Szuc (apogeehk.com) suggereerde een artikel op infodesign.com &#8220;Humans - A Designer&#8217;s Guide&#8221; geschreven door Gerry Gaffney (in maart 2001!). Wat gedragingen van mensen tegenover ontwerp-problemen cq oplossingen stelt. Hoewel hier en daar wat verouderd, toch erg interessant om te lezen. [...]</description>
		<content:encoded><![CDATA[<p>[...] Joshua Porter van bokardo.com beschreef &#8220;The Paradox of Choice: What’s Easiest&#8221;, een inzicht in de besluitvaardigheid van de mens. En een van de reacties op het artikel kwam van Daniel Szuc (apogeehk.com) suggereerde een artikel op infodesign.com &#8220;Humans - A Designer&#8217;s Guide&#8221; geschreven door Gerry Gaffney (in maart 2001!). Wat gedragingen van mensen tegenover ontwerp-problemen cq oplossingen stelt. Hoewel hier en daar wat verouderd, toch erg interessant om te lezen. [...]</p>
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		<title>By: Juliette White &#187; Recommendations</title>
		<link>http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-30045</link>
		<dc:creator>Juliette White &#187; Recommendations</dc:creator>
		<pubDate>Wed, 01 Nov 2006 22:25:58 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-30045</guid>
		<description>[...] Update: This post which touches on the psychology of finding recommendations is quite relevant here I think. [...]</description>
		<content:encoded><![CDATA[<p>[...] Update: This post which touches on the psychology of finding recommendations is quite relevant here I think. [...]</p>
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		<title>By: lucas</title>
		<link>http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-28592</link>
		<dc:creator>lucas</dc:creator>
		<pubDate>Thu, 26 Oct 2006 21:00:50 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-28592</guid>
		<description>Nice post Josh, It got me thinking about how choice applies to different e-services. Particularly the way that sites apply the collective wisdom of their users to shorten the decision-making process. Even ended up writing a blog about it: http://wize.com/blog/</description>
		<content:encoded><![CDATA[<p>Nice post Josh, It got me thinking about how choice applies to different e-services. Particularly the way that sites apply the collective wisdom of their users to shorten the decision-making process. Even ended up writing a blog about it: <a href="http://wize.com/blog/" rel="nofollow">http://wize.com/blog/</a></p>
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		<title>By: Are less choices the better? &#187; Wize Blog : Product Research Simplified</title>
		<link>http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-28582</link>
		<dc:creator>Are less choices the better? &#187; Wize Blog : Product Research Simplified</dc:creator>
		<pubDate>Thu, 26 Oct 2006 20:22:52 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-28582</guid>
		<description>[...] A recent post on Bokardo by Josh Porter brought up some interesting points about choice and decision-making. Barry Schwartz, author of The Paradox of Choice, spoke at the User Interface Conference in Cambridge MA this month. Josh attended the conference and quoted Barry in his blog as having said: [...]</description>
		<content:encoded><![CDATA[<p>[...] A recent post on Bokardo by Josh Porter brought up some interesting points about choice and decision-making. Barry Schwartz, author of The Paradox of Choice, spoke at the User Interface Conference in Cambridge MA this month. Josh attended the conference and quoted Barry in his blog as having said: [...]</p>
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		<title>By: Akkam&#8217;s Razor</title>
		<link>http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-28213</link>
		<dc:creator>Akkam&#8217;s Razor</dc:creator>
		<pubDate>Wed, 25 Oct 2006 12:29:35 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-28213</guid>
		<description>[...] Bokardo - Social Web Design » The Paradox of Choice: What’s Easiest &#34;We too easily forget that they’ve got 400 choices to make that day, this probably isn’t the most important one, and making it as fast as possible is a goal. The goal, instead, is the easy choice.&#34; (tags: economics life marketing psychology usability) [...]</description>
		<content:encoded><![CDATA[<p>[...] Bokardo - Social Web Design » The Paradox of Choice: What’s Easiest &quot;We too easily forget that they’ve got 400 choices to make that day, this probably isn’t the most important one, and making it as fast as possible is a goal. The goal, instead, is the easy choice.&quot; (tags: economics life marketing psychology usability) [...]</p>
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		<title>By: Josh</title>
		<link>http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-28158</link>
		<dc:creator>Josh</dc:creator>
		<pubDate>Wed, 25 Oct 2006 08:26:31 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-28158</guid>
		<description>Thanks for the pointer, Daniel. That's a nice piece!</description>
		<content:encoded><![CDATA[<p>Thanks for the pointer, Daniel. That&#8217;s a nice piece!</p>
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		<title>By: Anne 2.0 &#187; Blog Archive &#187; links for 2006-10-24</title>
		<link>http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-28089</link>
		<dc:creator>Anne 2.0 &#187; Blog Archive &#187; links for 2006-10-24</dc:creator>
		<pubDate>Wed, 25 Oct 2006 02:48:33 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-28089</guid>
		<description>[...] Bokardo - Social Web Design » The Paradox of Choice: What’s Easiest &#8220;we readily rely on our friends and family for help making decisions. It’s simply easier to do so, and in all probability will be a better decision than the one we would make casually, without much thought.&#8221; (tags: paradox-of-choice usability economics marketing) [...]</description>
		<content:encoded><![CDATA[<p>[...] Bokardo - Social Web Design » The Paradox of Choice: What’s Easiest &#8220;we readily rely on our friends and family for help making decisions. It’s simply easier to do so, and in all probability will be a better decision than the one we would make casually, without much thought.&#8221; (tags: paradox-of-choice usability economics marketing) [...]</p>
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		<title>By: mobmash blog &#187; Blog Archive &#187; links for 2006-10-25</title>
		<link>http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-28060</link>
		<dc:creator>mobmash blog &#187; Blog Archive &#187; links for 2006-10-25</dc:creator>
		<pubDate>Wed, 25 Oct 2006 00:24:55 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-28060</guid>
		<description>[...] Bokardo - Social Web Design » The Paradox of Choice: What’s Easiest (tags: marketing psychology life personalgrowth) [...]</description>
		<content:encoded><![CDATA[<p>[...] Bokardo - Social Web Design » The Paradox of Choice: What’s Easiest (tags: marketing psychology life personalgrowth) [...]</p>
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		<title>By: Daniel Szuc</title>
		<link>http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-27897</link>
		<dc:creator>Daniel Szuc</dc:creator>
		<pubDate>Tue, 24 Oct 2006 10:01:46 +0000</pubDate>
		<guid isPermaLink="false">http://bokardo.com/archives/the-paradox-of-choice-whats-easiest/#comment-27897</guid>
		<description>Suggest that people are lazy and do look for easier &#38; faster options. 

Good take on this here: www.infodesign.com.au/articlespresentations/articles/humansadesignersguide.asp</description>
		<content:encoded><![CDATA[<p>Suggest that people are lazy and do look for easier &amp; faster options. </p>
<p>Good take on this here: <a href="http://www.infodesign.com.au/articlespresentations/articles/humansadesignersguide.asp" rel="nofollow">http://www.infodesign.com.au/articlespresentations/articles/humansadesignersguide.asp</a></p>
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