Comments on: Web 2.0 Talk - Leveraging the Network

By: meish dot org » links for 2006-02-23

meish dot org » links for 2006-02-23 — Fri, 05 Jan 2007 23:02:46 +0000

[...] Bokardo » Blog Archive » Web 2.0 Talk - Leveraging the Network (tags: web2.0 business advice) [...]

By: meish dot org » links for 2006-02-24

meish dot org » links for 2006-02-24 — Fri, 05 Jan 2007 22:58:29 +0000

[...] Bokardo - Blog Archive: Web 2.0 Talk - Leveraging the Network (tags: web2.0 business advice) [...]

By: Anne 2.0 » Gone to the Beach

Anne 2.0 » Gone to the Beach — Sat, 13 May 2006 19:40:09 +0000

[...] How could OPML construct flexible and customized information architectures on the Web? The second item on Joshua Porter’s Web 2.0 Talk is “The information architecture that people use to find your content is, increasingly, not yours.” OPML will provide a great way for human and computer filters to offer different views of content on the Web, not limited only to RSS feeds. The Optimal OPML browser suggests exciting possibilities. [...]

By: The Smoking Foot » Blog Archive » They know how to leverage the network.

Thu, 20 Apr 2006 11:36:19 +0000

[...] Web 2.0 Talk - Leveraging the Network [...]

By: onbrain.wordpress.com » Blog Archive » link 2006-03-20

onbrain.wordpress.com » Blog Archive » link 2006-03-20 — Mon, 20 Mar 2006 07:56:05 +0000

[...] Bokardo » Web 2.0 Talk - Leveraging the Network [...]

By: Josh

Josh — Tue, 14 Mar 2006 14:20:26 +0000

Michael…say more about “behavior is programming”. I’m not sure I get it…but it sounds intriguing.

By: Michael Bayler

Michael Bayler — Sat, 11 Mar 2006 21:36:53 +0000

Really like these points Josh. Two more that I like to muse on are that, in 2.0, tagging is the new culture, and, perhaps more profoundly, all behavior is programming. MB

By: Josh

Josh — Sun, 26 Feb 2006 14:47:58 +0000

Right on, Peter. And Flickr is a great example of a company who figured out how to provide tools to leverage the network. Designers could do much worse than to study what they’ve done…

By: peterme

peterme — Sun, 26 Feb 2006 02:33:50 +0000

Those sites that truly succeed on the web do so because of a fundamental appreciation of what “the network” brings. Amazon, eBay, and Google being the biggest, shiniest examples. They get that the network, with its constituent elements of people doing things, and through those activities, somehow connecting to each other (whether it’s direct, as in items on eBay, or indirect, as in different people buying the same product on Amazon, linking to the same page in Google), they get that that connection is meaningful, exceedingly meaningful, and if you can leverage that behavior, you can provide an experience orders of magnitude more interesting than when you ignore that connectedness.

http://www.peterme.com/archives/000438.html

By: Alex Barnett blog : Response to the Attention Problem

Alex Barnett blog : Response to the Attention Problem — Thu, 23 Feb 2006 16:18:14 +0000

[...] Response to the Attention Problem Joshua Porter gave a talk recently ‘Web 2.0 - Leveraging the Network’. He has published the slide deck that accompanied the talk and I ran through it this morning…I wish I could have attended, it looks great. I guess I’ll have to ask him to go through it at our next podcast One slide caught my eye. It was the following statement. “The Challenge is to design software that alleviates the frustration of too much information, choices, and things competing for our attention.” For me, this encapsulates the response to the Attention Problem. - Tags: Attention, Web2.0 [...]

By: Jeff Bridgforth » The Del.icio.us Lesson

Jeff Bridgforth » The Del.icio.us Lesson — Thu, 23 Feb 2006 14:36:59 +0000

[...] Joshua has some other interesting observations or lessons on what we have learned so far about leveraging the Web. [...]

By: Josh

Josh — Thu, 23 Feb 2006 11:55:39 +0000

Yes, Anne, without any context #7 doesn’t make much sense…

What I mean by recommendation systems being a forced move is that we(users) need help sorting through the myriad of choices that we have. It’s not enough to simply have everything available, like we do at Amazon, because we’re still up against the paradox of choice.

So Amazon, in an effort to more easily distinguish between product offerings and help users make better choices, has gone completely down the recommendations path (my screenshot is of my personal Amazon page). And we’re seeing this trend across everything: music (Pandora, Last.fm, Yahoo, and iTunes), movies (Netflix, Blockbuster), dating services, social software, TV shows (live.com), memetrackers, reading lists, etc… just about everything that we have to choose from will get recommended to us based on a variety of criteria.

And it’s a forced move because these services will get lost in the shuffle unless they can provide valuable recommendations.

By: Anne Zelenka

Anne Zelenka — Thu, 23 Feb 2006 01:05:34 +0000

Great stuff. My favorite is #20, “personal value precedes network value.” I don’t get #7, “recommendation systems are a forced move.”

By: Francis Wu

Francis Wu — Wed, 22 Feb 2006 18:52:15 +0000

Excellent list, Josh. Nearly every single point reminds me where all these dot-coms have gone wrong. I’ve worked for a few so I couldn’t help myself from muttering “I told you so” throughout the list :P.

By: Josh

Josh — Wed, 22 Feb 2006 15:45:27 +0000

Thanks, James!

By the way, if anyone is confused by a slide and/or the site snapshot that follows it, please feel free to leave a comment or email me.

There is indeed a story behind each talking point, and in the talk I went into each one, but didn’t write out all the bullet points on the slide. I find that writing out all the bullet points becomes distracting for me as a presenter, as I tend to read them instead of telling the story.