Comments on: Why Social Ads Don’t Work

By: Comsultor 2.0 - Francesc Grau » Publicidad en un entorno social

Comsultor 2.0 - Francesc Grau » Publicidad en un entorno social — Tue, 03 Mar 2009 18:47:21 +0000

[...] otro dÃa coincidiÃ³ una conversaciÃ³n que tuve con un compaÃ±ero, con la lectura de un post de Joshua sobre la ineficacia que estÃ¡ teniendo la publicidad en los medios sociales. Ambos coincidimos que [...]

By: Total Cleanse

Total Cleanse — Fri, 20 Feb 2009 16:31:00 +0000

i have to admit – i never clicked on any ads on myspace but on some myspace layouts adds. I think the social sites and the search industry have to find new ways like Facebook Social Ads to monetize their traffic – Facebook Social Ads is a add campaign which is much more personal and customer orientated. Google adwords isnt precise enough to show you some interesting adds to leave your â€œsacred spaceâ€ or your â€œvirtual privacyâ€

By: The Project Factory» Advertising Lean Forward search » There is a place for everything (even advertising…)

Thu, 19 Feb 2009 05:36:05 +0000

[...] Jennifer Wilson | Category: Advertising, Lean Forward, search I got send this link earlier today http://bokardo.com/archives/why-social-ads-dont-work/ with the comment “i can’t say I completely agree. It takes a very one dimensional (i.e. [...]

By: Marco

Marco — Wed, 18 Feb 2009 14:19:53 +0000

And which formats you mean?

By: Recent Faves Tagged With "emotion" : MyNetFaves

Recent Faves Tagged With "emotion" : MyNetFaves — Tue, 09 Sep 2008 23:35:22 +0000

[...] public links >> emotion Comment on Why Social Ads Donâ€™t Work by Ossetian First saved by nickelbackrox13 | 1 days ago The Emotion of Color in Advertising First saved by [...]

By: anarÅŸist

anarÅŸist — Sun, 29 Jun 2008 12:14:39 +0000

Interesting. I can assure you that there are a lot of advertising formats that do work extremely well, Google text ads just arenâ€™t one of them.
Regards.

By: ALEX TO » Blog Archive » Comment on Why Social Ads Donâ€™t Work by ALEX TO Â» Blog Archive Â»…

Wed, 18 Jun 2008 23:57:38 +0000

[...] Comment on Why Social Ads Donâ€™t Work by ALEX TO Â» Blog Archive Â»… Comment on Why Social Ads Donâ€™t Work by Alex These were weak ties, they didnâ€™t necessarily relate to each other, except through me, the common… [...]

By: ALEX TO » Blog Archive » Comment on Why Social Ads Donâ€™t Work by Alex

Wed, 18 Jun 2008 20:35:51 +0000

[...] Comment on Why Social Ads Donâ€™t Work by Alex These were weak ties, they didnâ€™t necessarily relate to each other, except through me, the common point. [...]

By: Alex

Alex — Wed, 18 Jun 2008 13:40:54 +0000

These were weak ties, they didnâ€™t necessarily relate to each other, except through me, the common point. It always felt like I was working harder than necessary to make connections between the insights. More seemed possible, but no obvious way (at least to me) was readily available. Iâ€™ve always thought I could do more if I could figure out a way to make the connections easier to grasp.

Wed, 28 May 2008 10:00:38 +0000

By: john

john — Wed, 21 May 2008 07:41:24 +0000

users have an amazing ability to filter out ambient noise in places they frequent and i believe this also plays a part in the lackluster results of ads.

By: Terry

Terry — Tue, 20 May 2008 05:26:43 +0000

Those people on the social network are there to chat, not to look at ads.

By: anarÅŸi

anarÅŸi — Sun, 18 May 2008 19:29:09 +0000

Interesting..
I think that del.icio.us typifies your argument. The only advertisements to be found on the entire site are on search result pages.

By: Tobi

Tobi — Sun, 18 May 2008 00:55:19 +0000

Sure most of the classical google-ads dont work on these sites maybe some few and higly relevant ads work but they have to be relevant for these users. And on these social sites they dont search for information…they search for entertainment. So it would be inteligent to give the user what he wants. There should be creative ways to give the user what he wants (entertainment) while placing some companys logo somewhere. It just takes new ideas.

By: Allan

Allan — Fri, 16 May 2008 21:45:29 +0000

Sure advertising on social networking sites works somehow, but i have to admit – i never clicked on any ads on myspace but on some myspace layouts adds. I think the social sites and the search industry have to find new ways like Facebook Social Ads to monetize their traffic – Facebook Social Ads is a add campaign which is much more personal and customer orientated. Google adwords isnt precise enough to show you some interesting adds to leave your “sacred space” or your “virtual privacy” because myspace is something personal and private. And who wants the advertising industry in his own livingroom? If these ads would relate to friends or just visited profiles or interest groups things would look more different. Because the now provided information would be more interresting and may offer a (personalized) benefit.
The search industry (google) will find new working methods to monetize these sites. IÂ´m looking forward to that.