Comments on: Why Social Ads Don’t Work

By: networker

networker — Thu, 08 May 2008 18:39:15 +0000

If what you say is true, why Facebook value has reached $15bn. Is it the hype or are they making money somewhere else.

By: Die Crux der Social Networks | Werbeblogger - Weblog über Marketing, Werbung und PR » Blog Archiv » Die Crux der Social Networks

Wed, 23 Apr 2008 11:59:31 +0000

[...] (fremde) Zielseite führen soll. Bei Social Networks stellt sich das grundsätzlich ganz anders dar. Sind Facebook oder StudiVZ User erst einmal eingeloggt, dann verweilen sie auch dort, teilweise [...]

By: Jeremiah Owyang

Jeremiah Owyang — Sat, 15 Mar 2008 20:27:25 +0000

I think “ads” is the wrong state of mind, recommendations or actions or gestures make more sense.

By: Paul

Paul — Sat, 15 Mar 2008 00:55:34 +0000

I thought they work. Just look at facebook. Its worth billions.

By: Tyler Yuniarto

Tyler Yuniarto — Mon, 10 Mar 2008 15:38:36 +0000

I think the social web will actually help commerce and advertising. Here is a quote from Greg Sterling that I posted on my blog:

“Search is highly utilitarian and indispensable as a tool but it doesn’t help people make decisions among a growing range of competing options (on the broader Internet or even individual sites).

Community can by showing the most trusted or popular or best or highest rated options among a list. It can also expose information that we might not have otherwise known about or discovered on our own.”

The concept behind social ads in my opinion is pretty solid: people are more likely to trust the opinions of friends and people they know when it comes to picking vendors or buying things. Facebook Social Ads is a first attempt at this and I think we’ll see more innovations in the near future to leverage the social web for advertising.

Notice Facebook Social Ads is unlike the Google Adsense text ads you see on MySpace. In fact, in Facebook you can only see those text ads on the third-party apps made by RockYou, Slide and the like. So comparing the two directly for their monetization effectiveness will be a bit tricky.

By: Viernes sin email: por qué no funciona la publicidad en redes sociales | Rumorismo

Fri, 07 Mar 2008 09:36:24 +0000

[...] mis ideas no te convencen déjame que te cuente la teoría de Joshua Porter: él razona que cuándo buscamos en Google estamos en un modo que denomina “de [...]

By: Simply my Blog » Il futuro dell’advertising online (classico) non è “social”

Mon, 03 Mar 2008 14:43:15 +0000

[...] ovvio dirlo di "networking". Come scrive Joshua Porter nel suo post "Why Social Ads Don’t Work" non a caso Google si pone come obiettivo di continuare a ridurre il tempo che gli utenti [...]

By: links for 2008-02-28 | Adam Crowe

links for 2008-02-28 | Adam Crowe — Thu, 28 Feb 2008 00:41:33 +0000

[...] Bokardo - Why Social Ads Don’t Work “Social ads don’t work as well because people are being social, not searching for something… [social ads] have to be interesting enough to get you away from socializing…” (tags: search advertising socialmedia context situationalrelevance) [...]

By: Pages tagged "gorilla"

Pages tagged "gorilla" — Tue, 26 Feb 2008 11:29:37 +0000

[...] tagged gorillaOwn a Wordpress blog? Make monetization easier with the WP Affiliate Pro plugin. Comment on Why Social Ads Don’t Work by Where On… saved by 2 others xstevenhotx bookmarked on 02/26/08 | [...]

By: Where Online Advertising Fails: The Future of Web Advertising - Profy.Com

Where Online Advertising Fails: The Future of Web Advertising - Profy.Com — Tue, 26 Feb 2008 03:07:37 +0000

[...] The traditional ad folks like Google and Yahoo are trying something new in going to video, with Google testing video ads and Yahoo snapping up Maven. Other ad companies like Gorilla Nation also think that video ads are the next wave in advertising. And of course, we have the social networking idea, which is being flayed virtually everywhere. People don't go to social networks to shop; they go to socialize. [...]

By: Julian Perera (Web Design Herts , UK )

Julian Perera (Web Design Herts , UK ) — Tue, 26 Feb 2008 00:04:19 +0000

I quit agree with Richard , because if ads on social networks haven’t been working defiantly marketing on social networking has gone down. But in fact over the past year more and more social networking sites are doing good , and people are investing on them . The difference is Google , Yahoo or any other search engines are suitable for SMS to large corporate , where as social networking sites still into large organisations. Also Google must be using a reverse psychology to market their products and services .
Anyway what I feel is it’s not what people are looking for always, Yes Google is a target oriented media. But remember lot of uses are who are in the social networking sites are trying to kill time…so in my opinion there are certain amount of people who clicks on the adverts. Google are using the similer technique on their content networks (i.e via ad scene )

By: Richard Morton

Richard Morton — Mon, 18 Feb 2008 16:19:27 +0000

I think that advertising on social networking sites must work, or else the plug would have been pulled on them, after all, that is how they are paid for. In the end it is just a numbers game, and if enough people click on ads on your site then you are happy to keep running it.

By: Montoya

Montoya — Sat, 16 Feb 2008 16:28:17 +0000

I hope no one interprets this to mean that advertising on social sites does not work. I can assure you that there are a lot of advertising formats that *do* work extremely well, Google text ads just aren’t one of them.

By: Are social ads no more effective than TV ads? | emergencemarketing.com

Are social ads no more effective than TV ads? | emergencemarketing.com — Fri, 15 Feb 2008 18:06:18 +0000

[...] Porter has an interesting analysis about social ads and why they are not working. The gist of his argument is summarized in these two [...]

By: BlogBacker » Why Social Ads Don’t Work by Josh

BlogBacker » Why Social Ads Don’t Work by Josh — Fri, 15 Feb 2008 13:51:40 +0000

[...] backed up on 02:15:2008Originally Published: Sun, 10 Feb 2008 13:47:51 +0000http://bokardo.com/archives/why-social-ads-dont-work/… There’s been lots of talk recently about the ineffectiveness of advertisements in social [...]