Comments on: YouTube and the Importance of Top-of-Mind

By: Funny videos blog

Funny videos blog — Wed, 17 Jan 2007 12:58:02 +0000

What about other videoservices?

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By: Greg verdino

Greg verdino — Fri, 13 Oct 2006 14:36:47 +0000

Certainly top-of-mind awareness was a key factor, but as importantly if not more importantly, Google bought a community of users. YouTube isn’t interesting because it has the best video sharing technology (it doesn’t) or because it has a vast library of video content (at this point, nobody can really say how valuable UGC is, nevermind the liabilities that come with unlicensed user-shared video from mainstream media sources.) YouTube is interesting because for one reason or another it has attracted a large, active community of users who, by and large, have deep engagement with the site. Engaged users are great for advertisers… Google’s ad words model is fantastic but ultimately Google’s core search site is a hit-and-run experience (you come, you search, you find, you go.) YouTube is anything but – you come, you share, you watch, you hang out. And that opens a world of new advertising possibilities for Google (whose internal video strategy has been less than compelling and who has clearly been looking for ways to branch out beyond the paid search ad model — at various points throughout this year they have announced plans to sell ads on radio, sat radio, print, digital signage at gas pumps and OTHER media company’s video sites.)

By: Daniel Szuc

Daniel Szuc — Thu, 12 Oct 2006 14:49:44 +0000

My questions are : Why? With the 100 other possible competitors how did YouTube get top of mind?

What are some of the key factors?

By: infobong.com » links for 2006-10-11

infobong.com » links for 2006-10-11 — Wed, 11 Oct 2006 19:57:49 +0000

[...] Bokardo: YouTube and the Importance of Top-of-Mind Joshua Porter of Bokardo argues that the Google/YouTube deal was mostly about branding and mindshare, rather than technology or business models. (tags: TVontheWeb google business) [...]

By: Sheldon Kotyk

Sheldon Kotyk — Tue, 10 Oct 2006 21:32:44 +0000

They also paid for key advertising spots for adwords and the ability to data mine people’s searching habits on video which is what they really want.

Yes, youtube is top of mind but I don’t think they’d pay 1.6B or whatever incredible amount they paid if it didn’t meet the other pieces of the pie.

By: Top of Mind « My Manual Attention Recorder

Top of Mind « My Manual Attention Recorder — Tue, 10 Oct 2006 19:47:16 +0000

[...] YouTube and the Importance of Top-of-MindÂ is great post.Â Â When will digg be top-of-mind? [...]

By: Hu Dou

Hu Dou — Tue, 10 Oct 2006 19:24:46 +0000

“The importance of top-of-mind cannot be understated. If a web site has top-of-mind, it is the first thing people talk about. Like MySpace in social networking, Netflix in movie rentals, Microsoft in monopolies, Macintosh in fine computing” — This is great. Can we reverse engineering these sites: digg, del.icio.us, techmeme? That means, when digg will be top-of-mind?

By: VeraBass

VeraBass — Tue, 10 Oct 2006 17:38:12 +0000

This immediately reminded me of a friend who would always say, “I want to be the Kleenex of (fill in your product category here)”, an example of a brand defining the product.
Vera

By: Music video news » Blog Archive » YouTube and the Importance of Top-of-Mind

Tue, 10 Oct 2006 10:47:47 +0000

[...] Visit original post by Josh [...]