sambrown
<a href=”http://www.treatmentcenters.org/north-carolina” title=”North Carolina Treatment Centers”

With the ‘tell a friend’ idea that Amazon and others have, someone comes across a site or a product or feature on a site, and uses the ‘tell a friend’ utility on the site to tell-a-friend.
The friend clicks the link and they see what is on offer. They are not committed and their email presence should not be recorded.

That is the only proper way to proceed.

Then there are sliding scales of passion. Am I passionate enough about 80s music to post a blog about it? Maybe not, maybe only to read a blog. Am I passionate enough about wine to post a blog about? Yes definitely and sign me up for some wine blog RSS feeds while you are at it.

But even that is too static. We also need to add in the dimension of time. With the right encouragement, circumstances, and tools, I can potentially become more passionate (or less) about a particular area.

This is where I will whip out Kathy Sierra’s Kick-Ass Curve:
http://headrush.typepad.com/creating_passionate_users/2005/10/getting_users_p.html

So there is no passionate and non-passionate. There are multiple tribes to which I am a part of, but at varying degrees of engagement that changes over time.

Marta Strickland
Editor, ThreeMinds
http://threeminds.organic.com

I have no argument with anyone who wants to participate in Facebook, but I resent the privacy threat of giving them your whole list without the consent of any of the people on that list. There’s no reason people could not merely send a message to all their contacts directly from their Email program, telling them how to join Facebook if the recipients want to participate.