Digg’s Design Dilemma Redux
Digg continues to improve their interface to counteract gaming. How they have evolved the site over the last year provides good design insight for anybody working on social web apps.
Back in Sep 2006, the social news site Digg was coming under massive scrutiny because of claims of gaming the system by a group of 30 or so Top Diggers. In my post Digg’s Design Dilemma I argued that the members of Digg were not to blame…the design of the site was.
Now when I say “blame” I don’t mean they deserved punishment. I mean that the design was enabling the behavior, in some cases it was even promoting it. The diggers were simply doing what their environment allowed them to do.
Since then, Digg has made some subtle interface tweaks that help to curtail gaming activity. These changes were made over time. (I’m only just now writing them up) They highlight some of the challenges of having a growing user base with active participants.
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