The Wisdom of Godin

Seth Godin interview with e-consultancy

Q: “Interruptive online ads are thought to damage brands, yet we still see an awful lot of advertising clutter on the major publishing sites. What would you say to these publishers and advertisers?”

A: They’re not listening, so I can’t say much of anything.”

Also:

“There’s zero evidence that you can build a brand with interruptions online that don’t lead to action. Zero.”