On Advocating for Users

Dave Rogers in Web 2.0: Mistaking the Forest for the Trees?:

“Web 2.0 thus demands greater attention to end-users than ever before. Just as its technological hurdles challenge developers, Web 2.0 requires more of user advocates. We will soon find ourselves besieged for deeper insight into the minds and practices of end-users.”

Wow. Just yesterday I added the term “advocate” to my about section on the home page. Fancy that!

The rest of Dave’s piece is spot on, as he’s focusing on designers focusing on users. I think I’ll add it to the Introduction to Web 2.0.