The Why and How of UX

In order to align a company around delivering great experiences, Peter Merholz says, “there are (at least) six components that need to be aligned throughout the organization”:

The Why and The How of Organizations that Deliver Great Experiences

They are: value, vision, goals, incentives, processes and capabilities. My experience agrees with this…you need both vision at the top end and incentives at the bottom end to set the right goals and drive the right processes (and hire for the right capabilities).