Canonical Web Design, Redux
I have rarely received as much feedback about a piece as I did for Do Canonical Web Designs Exist?
In that piece, I argued that Armin Vit’s Landmark Web Sites, Where Art Thou? was wrongheaded because he was judging web design from a graphic design standpoint. In my experience people aren’t very good judges of web design…and I’m including me, you, and anybody else. Only through actual use can we come to some conclusion about how good a design is. The act of using a web site changes meaning, passion, and value.
Here are some other, similar posts worth reading.
In Defense of Graphic Design on the Web – Christopher Fahey completely disagrees with me. He sees Armin as looking for landmark “graphic design on the web” and not landmark “web design”. If that’s the case, then as I say in the comments I’ll gladly bow out of the discussion and let the graphic designers tear up th carcass. But if Armin meant landmarks of “web design” (which I think he did), then I stick to my story…
I’m not a designer, but I play one on this blog – Jen Spadafora suggests that web sites really can’t be landmarks because they change so much. She points out that Amazon’s tabbed structure, certainly up there in terms of canonical web design, isn’t even there anymore. And, I would add, neither is Paul Rand’s UPS logo…
Understanding Web Design – Jeffrey Zeldman says that too many people just don’t understand web design. (He is referring to anybody involved on web projects who put anything but the user at the center of the show.) His points about award shows are particularly relevant…web award shows have always been a joke because they’ve always been run like graphic design awards. Again, I think that judging graphic design is wholly different than judging web design.
Now, let me say that I’m no graphic designer. I don’t claim to be, nor do I understand how that world works. My observations are simply that…I see some things in graphic design that are different than web design. And to Christopher’s point I’m not trying to discount graphic design. I love graphic design, and have tremendous respect for graphic designers. But let’s have a realistic vision of the role of graphic design within web design.
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Comments
1. Rahul Pathak 10:54am, Tue 20th, 2007
Another great post. Web design doesn’t have to be pretty if it works for users. Also, I’d argue that page flow is a critical component of web design as well.
2. Rahul Pathak 10:56am, Tue 20th, 2007
Note I’m not discounting graphic design – it’s a crucial part of the user experience but it’s distinct from web design
3. Christopher Fahey 11:04am, Tue 20th, 2007
I didn’t disagree with everything you wrote. Most of it I agree with — Yes, the functionality, usability, interaction design, technology, business model, etc, have way more to do with the success of a web site, and have more diverse and fundamental design challenges, than the graphic design part of a site’s overall experience.
I just don’t think that you were giving Armin’s fundamental argument any respect. Clearly you are a “form follows function” kinda guy. Moreover, you are a strategic thinker whose professional purview includes many issues of design, graphic being one of them. I’m sure you do, as you say, have respect for graphic design, but maybe not enough to let graphic designers talk about design without reminding them that their work is just a minor, incidental piece of the overall web design picture.
I’m sure Steve Jobs doesn’t lose sleep about his company’s logo, but every few years he does think very hard about it. And he makes damn sure every day that his company’s graphic design discipline is excellent across the board. He may say that design is how something works, but he also makes sure that crummy graphic designers don’t get to work at Apple.
Like Jobs and Apple, some of us want it all — good form, good function.
4. Christopher Fahey 11:34am, Tue 20th, 2007
Maybe we simply need to ask people who specialize in graphic design on the web to use the term “graphic design on the web” instead of “web design” — in the same way that “interaction designers” don’t claim exclusive ownership of the term “web design”. Then the term “web design” can truly have the broad, holistic definition Joshua is using.
I thought also it might be a good point to remind everyone that for the vast, vast majority of people, “design” means “interior design” or “fashion design”. So it’s all kind of quibbling over terminology, really.
5. Scottsdale Web Design 6:49pm, Tue 20th, 2007
Form follows function and function follows form both have their places in most fields, including web design. Truly great websites maintain a balance, and that is what I think website design should be judged on.
When “design” is applied to a broad catagory, such as websites, cars, even interiors, you can’t ignore form or function when judging it. Who cares if your living room looks amazing if you can’t walk through it? or if your car is the coolest thing on the block, but is so uncomfortable you don’t drive it? or your website looks so incredible that everyone wants to see it, but half the links give you 404 errors? Would any of those be good “design” in the general sense?
Not in my opinion.
6. Almar van der Krogt 5:46am, Wed 21st, 2007
I have argued a similar point to Armin’s at the 2006 EuroIA summit (http://www.viddler.com/explore/avanderkrogt/videos/1/), provoking some strong reactions as well.
My point is (also) that in comparing functionally equal sites, the prettier one is better. Just like Apple’s white iPod earbuds are more appealing (and therefore better selling) than the competitions black. I really think there is room for ‘non-functional’ elements in a design without hampering the usability. In this respect, I would hope to see more inclusion of (new media) art in general websites.
In addition, I think websites(-designers) should be more ambitious and at least aim for creating a landmark/webmark. This doesn’t mean sticking to a certain design, but actually preparing for evolution from the start. I think organizations would make a far greater and lasting impression if their online presence would develop over the years following a predetermined style/concept (which could be the canonical web design we’re looking for) instead of overhauling their websites every 2-3 years, without honoring their online past.
7. Josh 7:22am, Wed 21st, 2007
Christoperh, I’m sorry if it appeared that I didn’t want graphic designers to talk about design on the web. That wasn’t my intention.
I was trying to answer Armin’s question of what *web designers* think is canonical. Part of how I did that was to refute his criteria for judgment…and that, I think, is what the argument should be about: the criteria by which we judge design on the web. I argue that it’s necessarily different than the criteria by which graphic designers judge their medium.
8. Johan 5:58am, Sun 25th, 2007
Graphic designer do have a slightly better knowledge base to judge designs (alignment, design in general, etcetera). The adaptation from print to web is not that difficult to come accross.
For example, product designers I believe have the best knowledge base. They have to make it look good but has to be a usable product as well.
9. Christina Wodtke 2:21pm, Wed 28th, 2007
I think this page gives lie to the original argument.
http://www.lab404.com/dan/
the problem is the web OVERWRITES its art. rarely is anything kept. we forget too quickly, but if you visit the site, which was originally intended to inspire, you’ll see clearly that there have been a number of canonical designs that not only stand out, but have inspired many many imitators.
10. Josh 3:13pm, Wed 28th, 2007
Good point, Christina. That’s definitely part of the problem. (even Amazon’s tabs are gone…!)