The difference between good and great

The difference between a good and great product is the last 10%. Everyone has the same 90%…the same core features and similar pricing and a similar story. But that last 10% is the real differentiator. It is the part that separates you from your competitors. It’s the blood, sweat, and tears of detail. It’s the extra effort to make things just right. It’s the careful attention to every line of copy, every aspect of production, every step in the process.

And the last 10% might take 50% of your time. But time is not what you’re measuring…you’re measuring the difference between good and great.