The difference between good and great

The difference between a good and great product is the last 10%. Everyone has the same 90%…the same core features and similar pricing and a similar story. But that last 10% is the real differentiator. It is the part that separates you from your competitors. It’s the blood, sweat, and tears of detail. It’s the extra effort to make things just right. It’s the careful attention to every line of copy, every aspect of production, every step in the process.

And the last 10% might take 50% of your time. But time is not what you’re measuring…you’re measuring the difference between good and great.

Published: January 29th, 2014

Hi there. So...I'm trying an experiment. I'm experimenting with product design and growth hacking strategies on a new project called What to Wear. It's a super simple service that sends you a daily email containing clothing recommendations based on the weather. My focus is to make it really useful, and it's free to sign up. Let me know what you think!