Don’t design blindly

Aaron Levie, CEO of Box, recently tweeted something that I like:

‘Innovation is hard because “solving problems people didn’t know they had” and “building something no one needs” look identical at first.’

This is true, and a real cause for so many of the products that get built that shouldn’t have.

But it doesn’t have to be this way. It is possible to do very simple research to get past this problem. I wrote about this a while back on 52 weeks of UX…how to find the real problems worth designing for. The problems worth designing for are ones that you can easily observe and that people are already trying to solve: How to identify the best design problems

Published: February 14th, 2013

Hi there. So...I'm trying an experiment. I'm experimenting with product design and growth hacking strategies on a new project called What to Wear. It's a super simple service that sends you a daily email containing clothing recommendations based on the weather. My focus is to make it really useful, and it's free to sign up. Let me know what you think!