Everything you need to know about SaaS

For your weekend reading: one of the most comprehensive and insightful articles you’ll ever read on SaaS (software as a service): SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters. Written by David Skok of Matrix Partners. It lays out everything you need to know, from the overall model of SaaS to which metrics to measure, to the crucial importance of churn. Read it, bookmark it, and read it again. Note: Skok uses as a primary example my employer HubSpot.