Faster design research
As software becomes more embedded in our everyday lives customer research becomes more important…we need to really understand the problem we’re solving before we can build a great solution for it. Since design and development processes are getting faster every day it makes sense that research needs to get faster too…but research tends to conjure up images of the opposite: long hours slogging through lots of data.
Michael Margolis of Google Ventures is the fastest/most efficient researcher I’ve ever worked with. We’ve worked with him several times at HubSpot and it’s amazing how quickly he can get the right information to take the next step in the design process. He’s put together a short but sweet list of ways to speed up your research. These points are deceptively simple and valuable.