Going “All Blog”
Steve Rubel over at Micropersuasion writes:
“a new way of communicating is beginning to resonate with audiences. As blogging and other forms of consumer generated media surge, people will begin to expect the same tone of voice from all the sources they ‘consume.’”
As a result, he thinks more and more companies will go “all blog”. I like that term, it fits nicely into the Web 2.0 ideals of open source data, open conversations, and human voices.
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