Good intro to OKRs

My good friend Christina Wodtke has been writing a lot of great pieces on OKRs recently. OKR stands for Objectives and Key Results and is a framework for determining and reaching goals that many companies including Google and Zynga now use as part of their product development. OKRs are a great way to marry product design and metrics-based improvement. If you don’t already use something like them I predict you will be soon.

If you’re new to OKRs, start with these:

• The Art of the OKR
• OKR mistakes and how to fix them
• An OKR Worksheet

Christina is writing a book on OKRs called The Executioner’s Tale. Besides having an awesome title, I bet that it will be indispensable to anybody building products.