Google Building the Web as Platform

‘Gross said companies, such as eBay, Yahoo and Amazon.com, that treat their Web sites as customizable platforms, offer a starkly different technology vision to developers than traditional software companies do.

“We are very much competing for the hearts and minds of developers and bringing very different value propositions and ideas,” Gross said. “One model says build for Windows and the Microsoft ‘stack’; the other says build for the Internet.”

Gross noted that some of the software industry’s leading lights are working hard on making the Web a platform. Not so surprisingly, some of those high-powered engineers work at Google.’

From Google aims for Web developers’ hearts and minds, published by Cnet.