Growth hacking may not be the best term…

But former Facebook and Twitter product guy Josh Elman makes a good point in What is “Growth Hacking” really??

“you do need to find the right “hacks” that help you get to those points of sustainable growth. LinkedIn started with Reid Hoffman inviting his entire professional network to join him, Facebook started expanding college-by-college waiting until they had a 20%+ of the student body to open at each place, and AirBnb got early supply and demand by cross-posting on Craigslist. While these were all great starts, it wasn’t until each company had more sustainable viral loops and SEO conversion working that they really started taking off.”