Interface design, writing, and sincerity
Over time, I’m having more and more conversations about the similarities between interface design and writing. Here’s a great quote from George Orwell, who wrote 1984 and Animal Farm, that made me instantly think of interface design. “The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s [...]
Over time, I’m having more and more conversations about the similarities between interface design and writing. Here’s a great quote from George Orwell, who wrote 1984 and Animal Farm, that made me instantly think of interface design.
“The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.”
Could we recast this into “the great enemy of clear interfaces is insincerity”?
In other words, does the sincerity of the copywriter/designer shine through? I think it might.
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