Jeff Jarvis: Who wants to own content?

Jeff Jarvis writes a passionate post about the hazards of being a content owner in Web 2.0: he says that content is so easily created now (something Richard and I pointed to in Web 2.0 for Designers), that it actually transfers the value away from owning it. Instead of being a content owner, he says, companies should instead want to be owners of trust:

“So don’t own the content. Help people make and find and remake and recommend and save the content they want. Don’t own the distribution. Gain the trust of the people to help them use whatever distribution and medium they like to find what they want.”