Judgment happens quickly, value happens over time
A simple observation:
- Most of the judgments that we make about web sites are made quickly.
- Most of the value that people get from web sites happens over time.
3 years ago I wrote: The Dangers of Judging Web Designs Superficially.
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Comments
1. DeWayne Purdy 11:55am, Fri 9th, 2007
That is a very simple, and incredibly true statement. I may be reminding campus clients of that from time to time.
2. DonnaM 1:56pm, Sat 10th, 2007
absolutely!
3. Leith @ Birth of a Startup 2:39am, Mon 12th, 2007
Brilliant article. If I observe my own behaviour online, as I often visit new web application sites, the first thing I notice and am intrigued by is the design. I very rarely stay with a site and use it regularly, even if it was beautifully created. The sites that keep me coming back are those that add value to my life, and have demonstrated that value effectively with a minimum of marketing speak on their beautifully designed website. So you are absolutely right: design impresses, but usability and usefulness are what create a lasting relationship.
4. Shimon 11:06am, Tue 13th, 2007
I’d say in 0.3 sec after page loaded.
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6. Casual Software Downloads 7:49am, Tue 14th, 2007
Can’t but agree. If i am on site where i feel uncomfortable because of design i am unlikely to stay there long.
But i think the simpler design is the better.