Killer Mobile App? Making Phone Calls

Like everyone else, I hung on every word that Steve Jobs said during his keynote yesterday. He said a lot of important things, some of which will affect the way software is made and used in the future. And, being that he’s talking about reinventing the mobile phone, our social lives in and around mobile […]

Like everyone else, I hung on every word that Steve Jobs said during his keynote yesterday. He said a lot of important things, some of which will affect the way software is made and used in the future. And, being that he’s talking about reinventing the mobile phone, our social lives in and around mobile will change as a result.

However, I think the most important thing Steve said, and the one thing that is most important to the iPhone, is this:

“The killer app (on mobile phones) is making calls”.

This, to me, is the essence of design. Focus on the problem, often a single human activity, and with every decision you make acknowledge, push, and honor it. Add features, yes, but add them only as a peripheral, never to get in the way of, solving the single problem.

That, to me, is what sets Apple, and all great designers, apart.

Published: January 10th, 2007

Hi there. So...I'm trying an experiment. I'm experimenting with product design and growth hacking strategies on a new project called What to Wear. It's a super simple service that sends you a daily email containing clothing recommendations based on the weather. My focus is to make it really useful, and it's free to sign up. Let me know what you think!