Mixpanel or KISSmetrics? Why I Made the Decision Before Seeing the Product

From the “total product experience” department…a nice story of a woman asking about product recommendations on Twitter and getting a much better initial user experience with KISSMetrics. Note that neither of these interactions actually have anything to do with the software…it’s all interpersonal communication. This is product experience in the age of Twitter…

“Boom. They make it work. With a double punch, KISSMetrics gets my business without even my digging deep into the product. When research shows products are similar, on what basis do potential customers make decisions?”

From Mixpanel or KISSmetrics? Why I Made the Decision Before Seeing the Product.