Ninged and Flocked

Umair Haque:

“Getting Ninged and Flocked – things only geeks can figure out, versus things only geeks want – are the two big barriers to growth for 2.0 at the moment. They illustrate how out of touch 2.0 really is with consumer markets, which require deep understandings of consumer behaviour and how to make things if not cool, at least useful, usable, desirable, necessary, etc”

My emphasis added.