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February 10th, 2006
“Getting Ninged and Flocked - things only geeks can figure out, versus things only geeks want - are the two big barriers to growth for 2.0 at the moment. They illustrate how out of touch 2.0 really is with consumer markets, which require deep understandings of consumer behaviour and how to make things if not cool, at least useful, usable, desirable, necessary, etc”
My emphasis added.
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Bokardo is a blog about interface design for social web sites and applications. I write about recommendation systems, identity, ratings, privacy, comments, profiles, tags, reputation, sharing, as well as the social psychology underlying our motivation to use (or not use) these things. If this sounds interesting to you, grab my RSS Feed. If you want to know more about me, check out my about page.
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