February 8th, 2006

On Advocating for Users

by Joshua Porter  |   1 Comment  |  shortlink: http://bokardo.com/p/340

Dave Rogers in Web 2.0: Mistaking the Forest for the Trees?:

“Web 2.0 thus demands greater attention to end-users than ever before. Just as its technological hurdles challenge developers, Web 2.0 requires more of user advocates. We will soon find ourselves besieged for deeper insight into the minds and practices of end-users.”

Wow. Just yesterday I added the term “advocate” to my about section on the home page. Fancy that!

The rest of Dave’s piece is spot on, as he’s focusing on designers focusing on users. I think I’ll add it to the Introduction to Web 2.0.

Check out my latest project: Make them Care!, a book on designing great sign-up experiences. Get reminded when it's published.

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Comments

1.  Mike McDerment | 2ndSite 2:36pm, Wed 8th, 2006

This seems to be a hotter and hotter point of view. Here is a user comment on a blog we just started last week:

Does Product Quality Finally Matter Most?

That person out of the blue started hitting on it.

For what it is worth I wrote a lenthy piece I called, “From the Web 2.0 Trenches: How to Build a Real Business” that was basically dedicated to the topic of customer service in web services. It has received quite a bit of traffic over the past couple of months. You can find it here if you are interested:

From the Web 2.0 Trenchs…