On Friends

by Joshua Porter  |   Comments

Boy, this one is right up my current alley (see yesterday):

Richard MacManus interviews Digg founder Kevin Rose:

“The problem with rating individual users is that it really doesn’t scale well. We have 160,000 registered users and it would be impossible for everyone to go through and directly rate everyone else. What we have created, which is quickly becoming a popular way to discover new stories, is our friends system. This enables you to create a group of trusted users who read each others articles and trust each others content.”

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Bokardo is a blog about interface design for social web sites and applications. I write about recommendation systems, identity, ratings, privacy, comments, profiles, tags, reputation, sharing, as well as the social psychology underlying our motivation to use (or not use) these things. If this sounds interesting to you, grab my RSS Feed. If you want to know more about me, check out my about page.

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