On Time Spent Thinking

Matt McAlister: “In Old Media, you have a whole team of people thinking about things like the table of contents all day long. If those same people spent all that time thinking about how to engage with the audience online instead, I’m certain you’d see a more dynamic response to your brand in short order.”

Matt McAlister:

“In Old Media, you have a whole team of people thinking about things like the table of contents all day long. If those same people spent all that time thinking about how to engage with the audience online instead, I’m certain you’d see a more dynamic response to your brand in short order.”

Published: January 23rd, 2006

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