January 23rd, 2006
On Time Spent Thinking
by Joshua Porter | 
Comments | shortlink: http://bokardo.com/p/320
“In Old Media, you have a whole team of people thinking about things like the table of contents all day long. If those same people spent all that time thinking about how to engage with the audience online instead, I’m certain you’d see a more dynamic response to your brand in short order.”
Check out my latest project: Make them Care!, a book on designing great sign-up experiences. Get reminded when it's published.