Is your product a vitamin or drug?
I think this is an interesting way to talk about products and their real value. A lot of mobile apps I’ve tried are vitamins helping me do something trivial easily. But since the problem isn’t a big one, I quickly find myself not using them anymore. That’s not to say that they won’t be successful, but it puts an increasing focus on finding a deeper problem over time. Runkeeper, for example, started out as a way to track runs but has since grown deeper into overall fitness. Evernote seemed like just a note taking tool at first but now tries to help you organize your life. This makes sense…software shouldn’t solve simpler problems over time it should solve deeper problems.
Currently working on: