Release quality sets expectations

I try to remind myself that releases set expectations in the minds of the customer. It’s become common to release products as quickly as possible and then iterate based on feedback. This is laudable; there is no substitute for real-world use. But there is also a downside of going too quickly. If all your releases are 80% finished then that’s what people will come to expect…they’ll have lower expectations with each release and their trust will wane over time.

So whatever you release, make sure that it’s your best. Not perfect, but your best. If each one of your releases, no matter how small, is of the highest quality, your users will begin to understand that it’s worth their time to pay attention. They might even get excited in anticipation of your next release.