So what do we do at UIE?
Lots of people ask me this question. I used to say that we help make web sites easier to use. Now, I can simply point to this:
On our Brain Sparks blog, UIE founder Jared M. Spool explains in detail what we do, outlining our biggest themes in the process:
- The Scent of Information
- The Goldilocks Content Framework
- New testing methods like the 5 Second Test
- Challenging widely held assumptions like the Three Click Rule
- And our ever-expanding library of research
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