December 3rd, 2005

So what do we do at UIE?

by Joshua Porter  |   Comments  |  shortlink: http://bokardo.com/p/286

Lots of people ask me this question. I used to say that we help make web sites easier to use. Now, I can simply point to this:

What UIE is all about

On our Brain Sparks blog, UIE founder Jared M. Spool explains in detail what we do, outlining our biggest themes in the process:

• The Scent of Information
• The Goldilocks Content Framework
• New testing methods like the 5 Second Test
• Challenging widely held assumptions like the Three Click Rule
• And our ever-expanding library of research

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