Storey.

“It is strange to me that in the web design/development world countless hours are spent discussing the wrappers and distribution mechanisms for content but very little time is spent on how to improve the content itself. I think it has become a traditional assumption that crafting good content is best left to the capable hands of our clients or nearly unemployed English majors who didn’t go on to attend law school. Yet, anyone who has ever crafted websites over the years should know better — hell, I should know better — most clients look to their designers and developers for help. From editing to writing the copy from scratch, rare is the project that does not require our involvement with words.”

“It is strange to me that in the web design/development world countless hours are spent discussing the wrappers and distribution mechanisms for content but very little time is spent on how to improve the content itself. I think it has become a traditional assumption that crafting good content is best left to the capable hands of our clients or nearly unemployed English majors who didn’t go on to attend law school. Yet, anyone who has ever crafted websites over the years should know better — hell, I should know better — most clients look to their designers and developers for help. From editing to writing the copy from scratch, rare is the project that does not require our involvement with words.”

Shortbus.

Published: September 21st, 2006

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