Storey.
“It is strange to me that in the web design/development world countless hours are spent discussing the wrappers and distribution mechanisms for content but very little time is spent on how to improve the content itself. I think it has become a traditional assumption that crafting good content is best left to the capable hands of our clients or nearly unemployed English majors who didn’t go on to attend law school. Yet, anyone who has ever crafted websites over the years should know better — hell, I should know better — most clients look to their designers and developers for help. From editing to writing the copy from scratch, rare is the project that does not require our involvement with words.”
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1. NatC 4:27am, Wed 27th, 2006
One of my major frustrations when it comes to web design, is that I need to either create the design and have the text fit in by all means, or switch to message board/blog-like design, that clearly limit what can be done in terms of design. A flexible solution that allows for varying amounts of text within a well-structured and rich design has yet to be invented.
Since most people learned the hard way that they need to cope with design constraints, they tend to turn to designers for them to tell what can be done.
This kind of issue is well-known to people who worked as translators, and are required to fit their translation within the original text space.