The Science Behind Those Obama Campaign E-Mails

Fascinating results from the Obama fundraising efforts, which further underscores the value of email. The best performing email subjects were “I will be outspent” and simply “Hey”. Article contains some great ideas for testing your own subject lines.

Published: December 1st, 2012

Hi there. So...I'm trying an experiment. I'm experimenting with product design and growth hacking strategies on a new project called What to Wear. It's a super simple service that sends you a daily email containing clothing recommendations based on the weather. My focus is to make it really useful, and it's free to sign up. Let me know what you think!