December 14th, 2005

The Wisdom of Godin

by Joshua Porter  |   Comments

Seth Godin interview with e-consultancy

Q: “Interruptive online ads are thought to damage brands, yet we still see an awful lot of advertising clutter on the major publishing sites. What would you say to these publishers and advertisers?”

A: They’re not listening, so I can’t say much of anything.”

Also:

“There’s zero evidence that you can build a brand with interruptions online that don’t lead to action. Zero.”

Add Your Comment

Accepted tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> .

Preview...

If your comment contains links, or if it is your destiny, your comment may not show up immediately. I'll approve it as soon as I can. (I delete dozens of comment spams per day)

Get updated when someone posts a comment: Comment Feed


ABOUT

Bokardo is the blog of Joshua Porter, a web designer/developer, researcher, and writer. I live in Newburyport, MA, USA.

WHAT IS SOCIAL DESIGN?

Social design is design that focuses on the social lives of users. It deals with the activities, behaviors, and motivations of people who work and play together through software interfaces. It is built on the observation that many of the decisions we make are greatly affected by those we surround ourselves with in our social lives: our family, friends, and colleagues. Exploring our motivations and how to design interfaces to support them is what the Bokardo blog is all about.

Designing for the Social Web

Building a social web site or application? I wrote a book just for you!

designing for the social web

Find out more or order from Peachpit or Amazon

Upcoming Speaking Events