Unbundled Media

In his Marketing 2.0, Noah Brier further riffs on Terry Heaton’s unbundled media idea.

“The effect of unbundling is being felt far and wide, both inside advertising and out. With the help of blogs, the fundamental unit of the web has officially moved to the article/entry, passing both “the individual page” as well as “the site” in terms of importance. The permalinks of blogs have created an atmosphere where it’s completely possible to bypass homepages all together, connecting directly with the desired content. Throw in RSS feeds and the whole idea of a website changes from destination to syndication.”

“from destination to syndication”. I like that.

Do not come to me. Take away with you what you will and be happy.

It’s a good read, full of Web 2.0 topics and transitions. He’s also taken an article I wrote last year a few steps further. For those new to the Bokardosphere (sorry, I couldn’t resist), here it is: Home Alone? How Content Aggregators Change Navigation and Control of Content