November 29th, 2005

Unbundled Media

by Joshua Porter  |   2 Comments

In his Marketing 2.0, Noah Brier further riffs on Terry Heaton’s unbundled media idea.

“The effect of unbundling is being felt far and wide, both inside advertising and out. With the help of blogs, the fundamental unit of the web has officially moved to the article/entry, passing both “the individual page” as well as “the site” in terms of importance. The permalinks of blogs have created an atmosphere where it’s completely possible to bypass homepages all together, connecting directly with the desired content. Throw in RSS feeds and the whole idea of a website changes from destination to syndication.”

“from destination to syndication”. I like that.

Do not come to me. Take away with you what you will and be happy.

It’s a good read, full of Web 2.0 topics and transitions. He’s also taken an article I wrote last year a few steps further. For those new to the Bokardosphere (sorry, I couldn’t resist), here it is: Home Alone? How Content Aggregators Change Navigation and Control of Content

Comments ( 2 Responses so far )

1.  Noah Brier on November 29th, 2005 (Comment) #

Oops, I listed that article as recent. Better go change that . . .

2.  Richard MacManus on November 29th, 2005 (Comment) #

heh, the Bokardosphere - I like it!

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Bokardo is the blog of Joshua Porter, a web designer/developer, researcher, and writer. I live in Newburyport, MA, USA.

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Social design is design that focuses on the social lives of users. It deals with the activities, behaviors, and motivations of people who work and play together through software interfaces. It is built on the observation that many of the decisions we make are greatly affected by those we surround ourselves with in our social lives: our family, friends, and colleagues. Exploring our motivations and how to design interfaces to support them is what the Bokardo blog is all about.

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